tag:blogger.com,1999:blog-61231545358625268042024-03-14T13:52:00.286+08:00kd blogkdhttp://www.blogger.com/profile/12119437279312216492noreply@blogger.comBlogger29125tag:blogger.com,1999:blog-6123154535862526804.post-64593422308990103992011-09-14T17:42:00.001+08:002011-09-14T17:59:14.472+08:00从税收的角度来看Google Adsense 的问题<br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
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<span id="internal-source-marker_0.619358355877921" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google Adsense是个不错的商业模式,但自推出到现在,在Google总营收中收所占比例,从最开始的40%~50%降到现在的30%,估计2011年可能要低于30%了(</span><a href="http://investor.google.com/financial/tables.html"><span style="background-color: transparent; color: #000099; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Link</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">)。我好奇为什么Adsense没有呈现爆发性的增长,给Google的总营收做出更大的贡献。下面从税收的角度来简单分析一下Google Adsense的问题。</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">要讨论税收,先要界定通过Adsense模式获得的收入是属于什么样的收入?通常参与Adsense项目的有两类主体:1)个人网站/博客的所有者 2)公司。</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">如果是个人参与Adsense, 其收入在美国被认为是</span><span style="background-color: white; color: #333333; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">self-employment所得,在中国被认为是个人劳务所得。美国认定为self-employment所得,个人要把Adsense总收入减去租用服务器,购买域名,宽带费用等成本,来计算应纳税收入</span><span style="background-color: white; color: #333333; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,</span><span style="background-color: white; color: #333333; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">这和</span><span style="background-color: white; color: #333333; font-family: Arial; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">公司缴税</span><span style="background-color: white; color: #333333; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">有点类似。以Google Adsense为例,减去成本之后的应纳税收入超过400刀时,个人开始要缴税,税率是13.3% (2011年的税率,其中</span><span style="background-color: white; color: black; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">10.4% for Social Security and 2.9% for Medicare</span><span style="background-color: white; color: black; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,</span><a href="http://www.irs.gov/businesses/small/article/0,,id=98846,00.html"><span style="background-color: white; color: #000099; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Link</span></a><span style="background-color: white; color: #333333; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">) 。中国认定为个人劳务所得,个人的Adsense收入必须由谷歌公司代为扣税,个人不用缴税,这和公司</span><span style="background-color: white; color: #333333; font-family: Arial; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">代员工缴税</span><span style="background-color: white; color: #333333; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">类似,但其实Adsense用户和Google并没有雇佣/被雇佣关系。由于Google Adsense在中国没有本地化,因此没有按照中国的代缴代扣的法规行事,这里以百度联盟(百度copy adsense的产品)为例</span><span style="background-color: white; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">。</span><a href="http://yingxiao.baidu.com/support/union/detail_8063.html"><span style="background-color: white; color: #000099; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">百度联盟</span></a><span style="background-color: white; color: #333333; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">每个结算周期支付给个人的金额,要按照国家个税规定代扣个人劳务所得税</span><span style="background-color: white; color: #5a5d5a; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="background-color: white; color: #5a5d5a; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">金额低于4000元时,扣800元,金额高于4000元时,扣除800元后,余额按照20%的税率征税。</span><br />
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<span style="background-color: white; color: #5a5d5a; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">如果参与Adsense的主体是公司,那么征税就很简单了,按照有限责任公司的标准来缴税就行了,中美都是如此。我在网上看到有建议收入不错的Adsense个人用户去注册公司来避税的(</span><a href="http://doodlebugs.hubpages.com/hub/Should-Adsense-Publishers-Incorporate-To-Save-On-Taxes"><span style="background-color: white; color: #000099; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Link</span></a><span style="background-color: white; color: #5a5d5a; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">),除去注册公司/维持公司运营带来的诸多麻烦和潜在成本之外,对于年收入超过20,000刀的adsense用户来说,注册公司是个可行的思路,何况美国还有S-corp这种小公司种类来专供Adsense用户选择。而在中国,有人计算月广告收入在1455元以上时,公司用户可能比个人用户缴税更少一些(</span><a href="http://www.jb51.net/yunying/28181.html"><span style="background-color: white; color: #000099; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Link</span></a><span style="background-color: white; color: #5a5d5a; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">),当然这是百度联盟的数据,而且非常理想化。</span><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">回到开始提到的Adsense的问题。Adsense模式在美国缴税看起来十分顺利,因为美国的个税申报制度很完善也很灵活,美国的个人站长用Adsense赚点外快还是很容易的事情,但要想在其他国家推广和实施Adsense模式却没那么简单了,如何处理税收很关键。</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">对于个人从Adsense获得的收入,国家收税不外乎第三方代缴代扣和个人自行申报/自行缴纳两种。</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">第三方代缴代扣要求Google在当地开设公司,按照当地法律法规承担扣税缴税的义务。设想如果全球所有国家都是通过代缴代扣的方式来对Adsense收入收税,Google要做以下事情:</span></div>
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<span class="Apple-style-span" style="font-family: Arial;"><span class="Apple-style-span" style="white-space: pre-wrap;"><br /></span></span><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1)在全球每一个国家/地区都注册一家公司</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2)获取所有当地Adsense个人用户的详细信息,尤其是个人缴税信息,提交给当地政府</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3)替和自己没有雇佣/被雇佣关系的个人用户缴税,当然也享受Adsense用户32%的分成</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">4)帮助和自己没多大关系的当地政府扣税,当然还要缴纳注册公司的税收</span></div>
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<span class="Apple-style-span" style="font-family: Arial;"><span class="Apple-style-span" style="white-space: pre-wrap;"><br /></span></span><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">这些事情对于Google来说,大多吃力不讨好。除非当地的adsense市场十分活跃,能给Google带来足够多的利润分成,除非当地的个人用户对于自己的个人信息,尤其是额外收入的信息提交给政府没有担忧,否则Google犯不着去干这种收集验证用户信息交给政府(可能得罪用户),还要承担漏税风险(对用户没什么掌控),同时还可能赚不到钱的事情。拿天朝做例子,很多有名气的博主都是拿网名经营博客,为了点adsense收入,把个人信息悉数交给政府,估计很多人不愿意的。这样一来,Google Adsense在通过第三方代缴代扣来征税的国家的扩张其实是动力不足的。</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(P.S. 本地化有个好处,就是Adsense的付款到账速度比从美国寄支票要快,支票还要兑现什么的,可能一个月之后才能到账。)</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">那么在依靠个人自行申报/自行缴纳税收的国家呢?这种情况下,Google似乎什么事情都不用做了,因为缴税的任务全部落在adsense个人用户身上。以下问题需要提出:</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1)当地的立法必须与时俱进,能够对这种依靠网络赚取的广告服务收入进行界定,个人才能顺利的申报缴纳税收。Adsense刚出来的时候,是一种创新的商业模式,促进了虚拟世界里的价值流动。美国是在2005年才将Adsense税收归类成Service tax (</span><a href="http://taxworry.com/who-is-liable-to-service-tax-for-adsense-sale-you-or-google/"><span style="background-color: transparent; color: #000099; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Link</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">),其他国家的立法更慢,可以说到即使到现在,很多国家的税法都没有对adsense模式的收入进行明确的说明。法律没有跟上,报税征税就无法顺利进行,如此带来的逃税漏税,使Adsense在当地的扩张和发展受到限制,至少不会得到政府公开的支持。</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2)即使个人能够依法在当地顺利申报和缴纳Adsense税收,但是,由于这种模式是个人和一家美国公司之间的经济往来,当地税务部门其实很难对个人申报缴纳的Adsense税收进行核实和监管。自行报税缴税是将纳税人的缴税义务完全归还给个人,但同时政府应该拥有随时对税收数据进行核查的能力。例如在美国,Google要把adsense收入超过600刀的美国用户信息提交给美国政府,但对于和Google没有监管关系的外国政府,这种信息显然很难得到。</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3)经常会发生Google冻结海外Adsense账户的事情,原因是因为该账户所拥有的网站有</span><span style="background-color: white; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">U.S. Activities,</span><span style="background-color: white; color: black; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">但没有向美国缴税</span><span style="background-color: white; color: black; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,</span><span style="background-color: white; color: black; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">比如该网站使用设在美国的服务器,利用美国的资源人力进行开发营销。根据Adsense的官方说明(</span><a href="https://www.google.com/adsense/static/en_US/TaxInfo.html?gsessionid=9q7BAj2qtGporviOskx1Mw"><span style="background-color: white; color: #000099; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Link</span></a><span style="background-color: white; color: black; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">),对于租用美国服务器是否属于US Activity也是十分模糊的。对于海外Adsense用户来说,向美国缴税,或者不用美国的资源/No US Activity 都是很头疼的事情。一旦发生违反规定的情况,Google会毫不留情的冻结Adsense账户。</span><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">综上,Google Adsense增长缓慢,在全球扩张乏力,和Adsense这种模式对税收提出的挑战有很大的关系。如果不能建立适应本地化的税收渠道,Adsense顶多只能在美国玩玩,在其他国家很难长远发展,这就给本土公司留下了机会。</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Adsense的问题是由它的本身的模式决定的,它加速了网络虚拟世界信息运转的效率,创造了新的价值,但由于虚拟世界的边界和现实世界大相径庭,对于虚拟世界经济活动产生价值的认定和管理,不能简单套用现实世界的法律和经验,这是个很有意思的话题,下次找到好的切入点再写。</span></div>
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kdhttp://www.blogger.com/profile/12119437279312216492noreply@blogger.com1tag:blogger.com,1999:blog-6123154535862526804.post-50827853616464173812011-08-27T13:21:00.002+08:002011-09-14T17:52:54.189+08:00What is considered intelligent? <span class="Apple-style-span" style="font-family: Arial; font-size: 15px;"><span id="internal-source-marker_0.3851128544192761" style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In the book </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Amusing Ourselves to death</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, Neil Postman pointed out, in an oral culture people with good memory or people with power to invent compact sayings of wide applicability are considered intelligent. The good example is the wise Solomon, who had three thousand proverbs in his head. </span></span><br />
<div style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; text-indent: 163.33334350585938px; vertical-align: baseline;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">While Postman did not explain the relationship between good memory and compact sayings, I found in another book Walter Ong cast a bunch of insight on this topic. Per Ong, compact saying or proverb, indeed, is the vital way for people in oral culture to store and exchange information. Imagine in the old oral time when there are no written words, memory is the only library you can refer to. A well composed proverb with rhythm not only conveys the literal meaning, but also stores the live scene where the story of the proverb happens, thus the proverb is perfect for memorizing and mouth to mouth communication. </span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Ong went further, compact saying or proverb is the way how people in oral culture think or tell the truth, in some tribes the proverb is the law. It must be very interesting to watch a scene like this: in a south pacific tribe, two men were in such a serious conflict that one wanted to kill the other guy. The chief showed up and set up a court for the case. The old chief picked up one proverb from his head “mhm, dmas, sdaets” (Love is the only gold), spoke loudly to the two men, magically the case was settled, the two men shook hands and went back home peacefully: ) Now you can imagine Solomon, the man with three thousand proverbs in mind, how powerful and intelligent he was in his age.</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Nowadays people who know a lot of proverbs should be considered old-styled or classical, rather than intelligent. You may ask what is considered intelligent today? Well, personally I really admire people who are with good memory and read a lot books. The culture in which I was brought up is a mixture of orality, printing and TV. In my childhood, most of the joy I got is in an oral environment, while most of the knowledge I learnt about the society and humanity is from TV; school is just all about examinations. I didn’t feel the importance of the printing until I was in the college, and fell in love with </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: line-through; vertical-align: baseline; white-space: pre-wrap;">the girl</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> all kinds of bizarre theories. I still have all the admiration to the great intelligence in the oral or printing culture, even though I’ve been immersed in the electrical and the Internet age today. </span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What is considered intelligent in the Internet age? I don’t know the answer yet, but I believe playing with real-time information is dangerous to the intelligence cuz it makes you an information processor rather than a wisdom owner. Knowing a lot of information in the Internet age is not like reading a lot book in the printing age, you are overwhelmed with information and has little time to think. </span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Say, if you still treat the Internet as a tool, then knowing how to make best use of the tool can be intelligent. With this powerful tool, you could make your life easier. However, if the Internet is no more a tool to you, you just live a virtual life in the cybernetic space, probably you don’t need intelligence any longer. Become the bot of the Great Wisdom, you’ll never die.</span></div>
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kdhttp://www.blogger.com/profile/12119437279312216492noreply@blogger.com0tag:blogger.com,1999:blog-6123154535862526804.post-87934214734046819622011-08-04T18:34:00.000+08:002011-08-04T18:34:53.902+08:00Google+: Verify your name against the LAW or against YOU?<div style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; text-indent: 171.66665649414063px; vertical-align: baseline;"><br id="internal-source-marker_0.2440582336857915" /><span id="internal-source-marker_0.2440582336857915" style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">I know there are already too much buzzing on the Google+ name and profiles topics, to my surprise, people are that serious in the discussion, kind of austere. Isn’t it a simple 1+1=2 problem?</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">OK, here are my 2 cents, just for fun, or to be more serious :D</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Verify your name against the LAW or against YOU ?</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This is the key point. Why does Google+ want to verify your name? </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google acts like it wants to obey the law, and wants its users to obey the law too. </span></div><div style="background-color: transparent; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-indent: 171.66665649414063px; vertical-align: baseline;"><span class="Apple-style-span" style="color: black; text-decoration: none; white-space: pre-wrap;"><br />
</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Look at </span><a href="http://www.google.com/support/accounts/bin/answer.py?answer=107107" style="color: black; text-decoration: none;"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Community Standards</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> the listing items: </span><span style="background-color: white; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Nudity and sexually explicit material, Hate Speech</span><span style="background-color: white; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">... etc. All of standards are just there to ensure the users obeying the community rule or the US law. </span><span style="background-color: transparent; background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<a href="https://plus.google.com/111091089527727420853/posts/Fddn6rV8mBX" style="color: black; text-decoration: none;"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Gundotra also explained to Scoble</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, </span><span style="background-color: white; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"it is about having common names and removing people who spell their names in weird ways, like using upside-down characters, or who are using obviously fake names, like 'god' or worse."'</span><br />
<span style="background-color: white; color: black; font-family: Arial; font-size: 11pt; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: white; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">That’s fine, if the purpose of verifying the user’s name is to obey the law, Google have my 100% support, and I really like an online community in good order.</span><br />
<span style="background-color: transparent; background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">However, just listen to all those noise from Google+ killing user’s account:</span><br />
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<a href="http://www.readwriteweb.com/archives/google_plus_bans_creator_of_firefox_for_using_his.php" style="color: black; text-decoration: none;"><span style="background-color: white; color: #3366cc; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Plus Bans Creator of Firefox, For Using His Real Name</span></a><span style="background-color: white; color: black; font-family: Arial; font-size: 11pt; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<a href="http://read.bi/nb4UEN" style="color: black; text-decoration: none;"><span style="background-color: white; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Bans Facebook Product Director Blake Ross From Google+</span></a><span style="background-color: transparent; background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Obviously Google wants to do more than obeying the law, Google wants to verify your name against YOU--who are you? (OK Google, no bothering, even I myself don’t know who I am, that’s a sophistical philosophical question. ) </span></div><div style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; text-indent: 171.66665649414063px; vertical-align: baseline;"><span class="Apple-style-span" style="white-space: pre-wrap;"><br />
</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">That’s the reason why you see so many mis-killings here. For an online Service, it’s a mission impossible to verify all the user names against the users, that’s the job of the Global Government, which hasn’t born yet. </span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Not to mention the case that Google could even mis-kill the account names in English(how? you said you understand English the best!), if the account names are in languages other than English, there is no way for Google to fully verify the user name against the user. The name is more than the words, it’s culture, fame, trust, virtue...</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">I was thinking </span><span style="background-color: white; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google’s purpose of verifying the user’s name is to obey the law</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, which is the right and exact job an online service provider needs to do, but Google just did it in a wrong way. However, if Google insists on verifying the user name against the user, here is my suggestion: outsource the effort to the Google+ users.</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">More important than real name, real relationship, real interaction and real engagement are the keys to define who you are. If It’s impossible for Google to verify the user, the connections to that user can verify it. By its words, posting or interaction, other users can easily make judgement whether the account is fake or not. This method applies to both normal users or celebrities. The only risk is it takes some time. Here Google needs to exert its effort: provide verification mechanism to celebrities, to minimize the chaos a fake celebrity might bring in. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">For all the other verification effort, just leave it to the Google+ community.</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google+ is a great social site, it should accommodate all the diversities as in the real social world: </span><span style="background-color: white; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">pseudo name, real name, different cultures, and provide a good mechanism for people to join in and enjoy.</span></div><div style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; text-indent: 171.66665649414063px; vertical-align: baseline;"><span style="background-color: white; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br />
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</span></div>kdhttp://www.blogger.com/profile/12119437279312216492noreply@blogger.com0tag:blogger.com,1999:blog-6123154535862526804.post-53836629223470986612011-05-23T17:58:00.001+08:002011-08-09T18:51:04.044+08:00Google:在Social和Search之间分裂着(二)<div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><span mce_style="border-collapse: separate; color: #000000; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" style="border-collapse: separate; color: black; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">Google Social Search是现阶段Google真正想大力发展的产品,如<a href="http://yogar.blogbus.com/logs/81553650.html" mce_href="http://yogar.blogbus.com/logs/81553650.html">Google Me猜想</a> 中所分析,Social Search的数据来源是Social Content,Social Content则是基于Social Circle社交关系网络。</span></span></div><div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><br />
</span></div><div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcNqzKmvRjAxChEv-xN_I33eN0Nz89S4-zJRHO_n4-dRmPgAe3dnjdozgeLKr5EpbO7C_OqTilvNxqj0mmWCHXZA6AuyrEv_LJfp7WUUafmCNh5WCqGbJexhRDeaMBWZu4j7DmMesMKFGg/s1600/google+social+search.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcNqzKmvRjAxChEv-xN_I33eN0Nz89S4-zJRHO_n4-dRmPgAe3dnjdozgeLKr5EpbO7C_OqTilvNxqj0mmWCHXZA6AuyrEv_LJfp7WUUafmCNh5WCqGbJexhRDeaMBWZu4j7DmMesMKFGg/s1600/google+social+search.png" /></a></div></div><div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><br />
</span></div><div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><span mce_style="border-collapse: separate; color: #000000; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" style="border-collapse: separate; color: black; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span mce_style="border-collapse: separate; color: #000000; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" style="border-collapse: separate; color: black; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span mce_style="font-family: 'Times New Roman';" style="font-family: 'Times New Roman';">"<a href="http://www.google.com/s2/u/0/search/social#socialcircle" mce_href="http://www.google.com/s2/u/0/search/social#socialcircle" target="_blank"><u mce_style="font-family: Arial; color: #000099; background-color: transparent; font-weight: normal; font-style: normal; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: #000099; font-family: Arial; font-style: normal; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Social circle</u> <span mce_style="font-family: Arial; color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">在内部抓取</span> </a> <span mce_style="font-family: Arial; color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Gmail,Greader,Google Buzz,Google Profile,Picasa等应用上的联系人数据,外部则主要采用Twitter和Friendfeed上的联系人数据,做为社交圈子的拓展,公开的 “朋友的朋友”数据Social circle也会采用。所有这些被索引的联系人产生的公开内容,称为</span> <a href="http://www.google.com/s2/u/0/search/social#socialcontent" mce_href="http://www.google.com/s2/u/0/search/social#socialcontent" target="_blank"><u mce_style="font-family: Arial; color: #000099; background-color: transparent; font-weight: normal; font-style: normal; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: #000099; font-family: Arial; font-style: normal; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Social content</u> </a> <span mce_style="font-family: Arial; color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,是Google Social Search数据的主要来源。"</span></span></span></span></span></div><div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><br />
</span></div><div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><span mce_style="font-size: 14px;" style="font-size: 14px;">如<a href="http://yogar.blogbus.com/logs/128004526.html" mce_href="http://yogar.blogbus.com/logs/128004526.html">前文所述</a> ,Google+1按钮的出现,为Social Search注入了新的数据来源,其目的是为了打破Facebook对于<a href="http://yogar.blogbus.com/logs/62725127.html" mce_href="http://yogar.blogbus.com/logs/62725127.html">社交数据的封闭和垄断</a> 。</span></div><div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><br />
</span></div><div mce_style="font-size: 15px;" style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 15px; line-height: 22px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><strong>狡猾的Facebook</strong></span></div><div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><br />
</span></div><div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><span mce_style="font-size: 14px;" style="font-size: 14px;">Google本想通过Google+1直面Facebook,同其竞争。Facebook却和Bing合作,为Bing的搜索结果提供社交数据,巧妙的让Bing充当了和Google竞争的先锋,显然这是迷惑性的手法。同Bing在Social Search feature上的竞争,强化了Google对于自身搜索引擎的定位,Facebook得以将战火限制在了搜索引擎同侪之间。就在写文章的这两天,搜索引擎之间的战事正在激烈进行:Bing的老大 Stefan Weitz抨击Google,说以Google为代表的传统搜索引擎正在没落(<a href="http://www.huffingtonpost.com/2011/05/18/stefan-weitz-bing_n_863039.html" mce_href="http://www.huffingtonpost.com/2011/05/18/stefan-weitz-bing_n_863039.html">Link</a> ) 。与此同时,Google又为19种新的语言的搜索增加了Social Search的功能,把Social Search带向全球。(<a href="http://www.google.com/url?sa=t&source=web&cd=3&ved=0CDQQFjAC&url=http://searchengineland.com/google-launching-social-search-in-19-new-languages-77865&rct=j&q=Google%20Launching%20Social%20Search%20In%2019%20New%20Languages&ei=pOzXTejIA4yIuAPOj4izBw&usg=AFQjCNEbfGJvX_NYRuVtixvokcV2Nxi7ww&sig2=L3EAArHU-qFOOOr6t2ftwA&cad=rja" mce_href="http://www.google.com/url?sa=t&source=web&cd=3&ved=0CDQQFjAC&url=http://searchengineland.com/google-launching-social-search-in-19-new-languages-77865&rct=j&q=Google%20Launching%20Social%20Search%20In%2019%20New%20Languages&ei=pOzXTejIA4yIuAPOj4izBw&usg=AFQjCNEbfGJvX_NYRuVtixvokcV2Nxi7ww&sig2=L3EAArHU-qFOOOr6t2ftwA&cad=rja">Link</a> )</span></div><div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><br />
</span></div><div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><span mce_style="font-size: 14px;" style="font-size: 14px;">然而事实是什么呢?事实是,用户在互联网上获取信息的入口正在由搜索引擎转向社交网络,社交网络占据了用户越来越多的上网时间。假设广告主在互联网上投放广告的预算是一定的,在搜索引擎和社交网络之间,现在更有可能选择能吸引用户注意力的社交网络,同时减少在搜索引擎关键词广告上的投放。搜索引擎对于用户依然非常重要,但对于广告主来说可能要渐渐失宠。(即使不会很快的失宠,也会增长乏力。)Google和Bing共同的敌人是Facebook。</span></div><div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><br />
</span></div><div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><span mce_style="font-size: 14px;" style="font-size: 14px;">这就是Facebook的如意算盘,狡猾,显而易见。从Google推出+1产品的思路来看,Google似乎已经中招了:推出一个全新的SNS网站似乎既缺乏新意,又显得为时过晚,而守着搜索引擎不变,只能眼睁睁看着广告主另寻新欢,奔向Facebook。Google就这样分裂着。</span></div><div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><br />
</span></div><div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><span mce_style="font-size: 14px;" style="font-size: 14px;">Google+1就是一个很分裂的产品。没有一个集中完善的社交网络来行使社交功能,却宣称在做社交。本来是为Social Search提供社交数据的<a href="http://yogar.blogbus.com/logs/128004526.html" mce_href="http://yogar.blogbus.com/logs/128004526.html">搜索辅助产品</a> ,却宣称是社交产品。</span></div><div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><br />
</span></div><div mce_style="font-size: 15px;" style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 15px; line-height: 22px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><strong>What's Next?</strong></span></div><div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><span mce_style="border-collapse: separate; color: #000000; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" style="border-collapse: separate; color: black; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><br />
</span></span></div><div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><span mce_style="border-collapse: separate; color: #000000; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" style="border-collapse: separate; color: black; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">Google Social Search增加了很不错的搜索特性,符合社交网络时代人们对信息的个人化需求。但Google如果想在搜索之外的social领域有所作为,最好的方法还是要回头补功课,推出一个集中完善的社交网络--可以改造既有的产品(Google Profiles),也可以是一个新的网站。</span></span></div><div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><span mce_style="border-collapse: separate; color: #000000; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" style="border-collapse: separate; color: black; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><br />
</span></span></div><div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><span mce_style="font-size: 14px;" style="font-size: 14px;">Google和其他网站(Twitter,Quora等)合作获取社交关系数据有诸多弊端:</span></div><div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><span mce_style="border-collapse: separate; color: #000000; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" style="border-collapse: separate; color: black; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><br />
</span></span></div><div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><span mce_style="border-collapse: separate; color: #000000; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" style="border-collapse: separate; color: black; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">1,社交关系数据来源的多元化,杂乱(很多只是联系人,并没有社交关系),不可控(用户的隐私控制,没有统一的控制界面)</span></span></div><div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><span mce_style="border-collapse: separate; color: #000000; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" style="border-collapse: separate; color: black; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><br />
</span></span></div><div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><span mce_style="border-collapse: separate; color: #000000; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" style="border-collapse: separate; color: black; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">2,合作是暂时的,将来有利益的纠葛,就会破裂</span></span></div><div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><span mce_style="border-collapse: separate; color: #000000; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" style="border-collapse: separate; color: black; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><br />
</span></span></div><div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><span mce_style="border-collapse: separate; color: #000000; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" style="border-collapse: separate; color: black; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span mce_style="border-collapse: separate; color: #000000; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" style="border-collapse: separate; color: black; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">当然,Google推出自己的集中完善的社交网络,其最大的好处是真正的和Facebook在同一个战场进行竞争,为广告主提供更多的投放广告的选择,获得新的利润增长点。</span></span></span></div><div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><span mce_style="border-collapse: separate; color: #000000; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" style="border-collapse: separate; color: black; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span mce_style="border-collapse: separate; color: #000000; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" style="border-collapse: separate; color: black; font-family: Tahoma; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><br />
</span></span></span></div>kdhttp://www.blogger.com/profile/12119437279312216492noreply@blogger.com0tag:blogger.com,1999:blog-6123154535862526804.post-62763669206460226532011-05-16T12:46:00.000+08:002011-05-16T12:46:20.936+08:00Google:在Social和Search之间分裂着(一)<div style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; color: black; font-family: Verdana, Arial, Helvetica, sans-serif; line-height: 160%; margin-bottom: 5px; margin-left: 5px; margin-right: 5px; margin-top: 5px;"><div mce_style="background-color: transparent; text-indent: 0px; margin-left: 0px; line-height: normal;" style="background-color: transparent; font-size: 14px; line-height: normal; margin-left: 0px; text-indent: 0px;"><span id="internal-source-marker_0.3550269885454327" mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br />
2010年十月份写了“Google Me猜想”(</span><a href="http://yogar.blogbus.com/logs/79558935.html" mce_href="http://yogar.blogbus.com/logs/79558935.html"><u mce_style="font-size: 10pt; color: #000099; background-color: transparent; font-weight: normal; font-style: normal; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: #000099; font-size: 10pt; font-style: normal; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">一</u></a><span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,</span><a href="http://yogar.blogbus.com/logs/81553650.html" mce_href="http://yogar.blogbus.com/logs/81553650.html"><u mce_style="font-size: 10pt; color: #000099; background-color: transparent; font-weight: normal; font-style: normal; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: #000099; font-size: 10pt; font-style: normal; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">二</u></a><span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">),当时以为Google的social产品会在当年年底推出来,结果一下推迟了三四个月,直到2011年三月底才出来,而且名字也改成了“+1”(</span><a href="http://www.google.com/intl/en/+1/button/" mce_href="http://www.google.com/intl/en/+1/button/"><u mce_style="font-size: 10pt; color: #000099; background-color: transparent; font-weight: normal; font-style: normal; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: #000099; font-size: 10pt; font-style: normal; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">plus one</u></a><span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">)。三月底推出的产品并不完整,只是在搜索结果的条目或者Adwords广告旁边增加了一个“+1”按钮。</span></div><div mce_style="background-color: transparent; text-indent: 0px; margin-left: 0px; line-height: normal;" style="background-color: transparent; font-size: 14px; line-height: normal; margin-left: 0px; text-indent: 0px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br />
</span></span></div><div mce_style="background-color: transparent; text-indent: 0px; margin-left: 0px; line-height: normal;" style="background-color: transparent; font-size: 14px; line-height: normal; margin-left: 0px; text-indent: 0px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><img alt="" height="81px;" mce_src="https://lh3.googleusercontent.com/MQGAWuowlioN4SJnIrCmn6jXkNFACL-AaF79oscZ3uPDThviUBUmjCgnSi-NAHjxT1OUZb-nHd9t4vyLM8C4f3aF2764a9Ekmo7g2cKun6wIXXUAjA" src="https://lh3.googleusercontent.com/MQGAWuowlioN4SJnIrCmn6jXkNFACL-AaF79oscZ3uPDThviUBUmjCgnSi-NAHjxT1OUZb-nHd9t4vyLM8C4f3aF2764a9Ekmo7g2cKun6wIXXUAjA" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px;" width="127px;" /></span></div><div mce_style="background-color: transparent; text-indent: 0px; margin-left: 0px; line-height: normal;" style="background-color: transparent; font-size: 14px; line-height: normal; margin-left: 0px; text-indent: 0px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><br />
<span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">直到这两天的</span><a href="http://www.google.com/events/io/2011/" mce_href="http://www.google.com/events/io/2011/"><u mce_style="font-size: 10pt; color: #000099; background-color: transparent; font-weight: normal; font-style: normal; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: #000099; font-size: 10pt; font-style: normal; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Google I/O大会</u></a><span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,Google又推出了供网站使用的“+1”按钮(</span><a href="http://searchengineland.com/just-weeks-away-a-preview-of-the-google-1-button-for-websites-76628" mce_href="http://searchengineland.com/just-weeks-away-a-preview-of-the-google-1-button-for-websites-76628"><u mce_style="font-size: 10pt; color: #000099; background-color: transparent; font-weight: normal; font-style: normal; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: #000099; font-size: 10pt; font-style: normal; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Link</u></a><span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">),至此Google Social产品的轮廓才大致清晰。基于之前写“</span><a href="http://yogar.blogbus.com/logs/81553650.html" mce_href="http://yogar.blogbus.com/logs/81553650.html"><u mce_style="font-size: 10pt; color: #000099; background-color: transparent; font-weight: normal; font-style: normal; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: #000099; font-size: 10pt; font-style: normal; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Google Me猜想</u></a><span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">”时的分析,先给Google+1简单的打分评价,然后再提出一点意见。</span></span></div><div mce_style="background-color: transparent; text-indent: 0px; margin-left: 0px; line-height: normal;" style="background-color: transparent; font-size: 14px; line-height: normal; margin-left: 0px; text-indent: 0px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br />
</span></span></div><div mce_style="background-color: transparent; text-indent: 0px; margin-left: 0px; line-height: normal;" style="background-color: transparent; line-height: normal; margin-left: 0px; text-indent: 0px;"><h2 mce_style="font-size: 16pt;"><span mce_style="font-family: mceinline;" style="font-family: mceinline;"><span mce_style="font-size: 10pt; color: #000000; background-color: #d9ead3; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: #d9ead3; color: black; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span mce_style="font-family: mceinline;" style="font-family: mceinline;"><span class="Apple-style-span" style="font-size: small;">上线时间:不及格</span></span></span></span></h2><div mce_style="background-color: transparent; text-indent: 0px; margin-left: 0px; line-height: normal;" style="background-color: transparent; font-size: 14px; line-height: normal; margin-left: 0px; text-indent: 0px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google Social产品从宣称2010年秋冬上线,一直推迟到今年的五月份才推出一个轮廓,对于快节奏的互联网产业来说,半年的delay肯定不能让人满意。</span></span></div><div mce_style="background-color: transparent; text-indent: 0px; margin-left: 0px; line-height: normal;" style="background-color: transparent; font-size: 14px; line-height: normal; margin-left: 0px; text-indent: 0px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br />
</span></span></div><h2 style="font-size: 1.5em;"><span mce_style="font-size: 16px;" style="font-size: 16px;"><span mce_style="color: #000000; background-color: #d9ead3; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: #d9ead3; color: black; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span mce_style="font-family: mceinline;" style="font-family: mceinline;">产品战略:及格</span></span></span></h2><div mce_style="background-color: transparent; text-indent: 0px; margin-left: 0px; line-height: normal;" style="background-color: transparent; line-height: normal; margin-left: 0px; text-indent: 0px;"><span mce_style="font-size: 14px;"><span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-size: 14px; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google要做社交产品并不是因为社交产品好吃,而Google是个吃货,基本上还是因为竞争。“社交”作为互联网发展的潮流,已经催生出了像Facebook这样的公司,对Google的地位以及收入来源产生了威胁,这种威胁使得Google不得不采取应对措施。</span><br />
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<span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-size: 14px; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">过往的历史证明,Google并不擅长社交产品,所以你一开始不能抱太大期望。《In The Plex》一书的作者</span><span mce_style="color: #222222; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: #222222; font-size: 14px; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Steven Levy引用核心Google雇员的话说:Google的社交产品只是针对Facebook的策略性的应对</span><span mce_style="color: #222222; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: #222222; font-size: 14px; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,并非Google的理想和真正想做的。(</span><a href="http://www.businessinsider.com/google-employee-on-1-2011-5" mce_href="http://www.businessinsider.com/google-employee-on-1-2011-5" mce_style="font-size: 10pt;" style="font-size: 10pt;"><u mce_style="font-size: 10pt; color: #000099; background-color: transparent; font-weight: normal; font-style: normal; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: #000099; font-size: 10pt; font-style: normal; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Link</u></a><span mce_style="color: #222222; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: #222222; font-size: 14px; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">)</span><span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-size: 14px; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Larry Page接任CEO之后,重新强调了Google在发展社交产品方面的决心,Larry宣布2011年Google员工的奖金和Google社交产品战略在该年度的表现直接挂钩。(</span><a href="http://www.businessinsider.com/larry-page-just-tied-employee-bonuses-to-the-success-of-the-googles-social-strategy-2011-4" mce_href="http://www.businessinsider.com/larry-page-just-tied-employee-bonuses-to-the-success-of-the-googles-social-strategy-2011-4" mce_style="font-size: 10pt;" style="font-size: 10pt;"><u mce_style="font-size: 10pt; color: #000099; background-color: transparent; font-weight: normal; font-style: normal; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: #000099; font-size: 10pt; font-style: normal; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Link</u></a><span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-size: 14px; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">)</span><br />
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<span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-size: 14px; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">鉴于Larry对社交产品的重视程度,此项打及格。</span><br />
<br />
<span mce_style="color: #000000; background-color: #d9ead3; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: #d9ead3; color: black; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span mce_style="font-family: mceinline;" style="font-family: mceinline;">产品设计和创意:不及格</span></span><br />
<br />
<span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-size: 14px; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">目前推出的Google+1系列产品包括:”在搜索结果中添加“+1”按钮”,”为网站提供”+1”按钮”,”在搜索结果旁的Adwords广告上添加“+1”按钮”,下面逐一分析。</span></span></div><div mce_style="background-color: transparent; text-indent: 0px; margin-left: 0px; line-height: normal;" style="background-color: transparent; font-size: 14px; line-height: normal; margin-left: 0px; text-indent: 0px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br />
</span></span></div><ul mce_style="font-size: 10pt;" style="font-size: 10pt;"><li mce_style="list-style-type: disc; font-size: 11pt; color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;" style="background-color: transparent; color: black; font-size: 11pt; font-style: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span mce_style="color: #000000; background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span mce_style="font-size: 14px;" style="font-size: 14px;">在搜索结果中添加“+1”按钮</span></span></li>
</ul><div mce_style="background-color: transparent; text-indent: 0px; margin-left: 0px; line-height: normal;" style="background-color: transparent; font-size: 14px; line-height: normal; margin-left: 0px; text-indent: 0px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><img alt="" height="55px;" mce_src="https://lh6.googleusercontent.com/7UgaqwCSGpFLDuPY4tzGBDRao_764JjO0NlhNyTc82T6fX4DXqRdgtttSk9wJPAsxo03ws9rZOStxrpB_aemQmFWmYpiQ_t_PonpnP23PreBQj3iYA" src="https://lh6.googleusercontent.com/7UgaqwCSGpFLDuPY4tzGBDRao_764JjO0NlhNyTc82T6fX4DXqRdgtttSk9wJPAsxo03ws9rZOStxrpB_aemQmFWmYpiQ_t_PonpnP23PreBQj3iYA" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px;" width="400px;" /><br />
<br />
<br />
<span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">这算是一个创新,其本意是想通过用户对搜索结果条目的分享,来为Google的Social Networks提供更多的“社交数据”,从而丰富Google search的结果。</span><br />
<br />
<span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">不过,这个创新有诸多些让人费解的地方:</span><br />
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<span mce_style="color: #000000; background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">首先</span><span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,对搜索结果条目的过多操作并不符合Google一直以来奉行的准则 "让用户尽快离开自己的网站" (We may be the only people in the world who can say our goal is to have people leave our homepage as quickly as possible)(</span><a href="http://www.google.com/corporate/tenthings.html" mce_href="http://www.google.com/corporate/tenthings.html" mce_style="font-size: 10pt;" style="font-size: 10pt;"><u mce_style="font-size: 10pt; color: #000099; background-color: transparent; font-weight: normal; font-style: normal; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: #000099; font-size: 10pt; font-style: normal; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Link</u></a><span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">)。用户使用搜索引擎的目的是为了尽快的找到答案,然后离开搜索引擎,该干嘛干嘛去。让用户花更多的时间去点击+1按钮来为Google提供社交数据是在增加用户的负担。搜索是搜索,把社交元素强行附加在搜索上,会影响用户的搜索体验,对于以搜索为核心业务的Google,这显然是危险的。</span><br />
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<span mce_style="color: #000000; background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">其次</span><span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,“+1”按钮的设计对用户习惯的把握有点一厢情愿。一般用户需要点击进入搜索结果的链接,才能判断里面的内容值不值得推荐,而此时在那里等着用户的有众多其它分享按钮(Facebook Like, Tweet等等)了,让用户返回搜索结果页面再点击“+1”,显然慢了一步。</span><br />
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<span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">另外搜索是很个人的事情,用户处于search mode的时候,一般都是处于寻找答案的阶段,不会进入share mode。Share mode一般都是在用户轻松浏览信息,快速扫荡新闻时才会出现的。</span><br />
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<span mce_style="color: #000000; background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">最后</span><span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">最重要的,通过“+1”按钮分享出来的“社交数据”,其实是无根之木,无源之水,因为Google目前并没有一个集中完善的社交网络来承载消费这些数据,而用来展示“+1”内容的Google Profiles显然太“落后”了。(关于Google社交网络的分析,参见“</span><a href="http://yogar.blogbus.com/logs/81553650.html" mce_href="http://yogar.blogbus.com/logs/81553650.html" mce_style="font-size: 10pt;" style="font-size: 10pt;"><u mce_style="font-size: 10pt; color: #000099; background-color: transparent; font-weight: normal; font-style: normal; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: #000099; font-size: 10pt; font-style: normal; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Google Me猜想</u></a><span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">”)</span></span></div><div mce_style="background-color: transparent; text-indent: 0px; margin-left: 0px; line-height: normal;" style="background-color: transparent; font-size: 14px; line-height: normal; margin-left: 0px; text-indent: 0px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><br />
<img alt="" height="166px;" mce_src="https://lh5.googleusercontent.com/Z8Y5JsVF85FxP1QGSopQVHaMfWGfuEKTNoKgVcrKAETwj2SrVu0zHS6QUkGSvB5zGDK7uBJ4w7tBfZ5ViF__8pUiAdhJ-IbT1YMYLtZfED80fWqxwA" src="https://lh5.googleusercontent.com/Z8Y5JsVF85FxP1QGSopQVHaMfWGfuEKTNoKgVcrKAETwj2SrVu0zHS6QUkGSvB5zGDK7uBJ4w7tBfZ5ViF__8pUiAdhJ-IbT1YMYLtZfED80fWqxwA" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px;" width="438px;" /><br />
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<span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">根据Search Engine Land的报道(</span><a href="http://searchengineland.com/meet-1-googles-answer-to-the-facebook-like-button-70569" mce_href="http://searchengineland.com/meet-1-googles-answer-to-the-facebook-like-button-70569" mce_style="font-size: 10pt;" style="font-size: 10pt;"><u mce_style="font-size: 10pt; color: #000099; background-color: transparent; font-weight: normal; font-style: normal; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: #000099; font-size: 10pt; font-style: normal; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Link</u></a><span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">),Google+1背后的社交网络主要由Gmail, Gtalk, Group, Reader和 Buzz上的联系人组成,以后可能还会陆续添加Twitter,Quora上的社交网络。这样杂乱的社交网络组合显然无法和Facebook相提并论,如果用户心里不太清楚分享的内容谁能看到,而且也没有方便的操作控制界面,肯定也不会有很大的分享动力。在这一点上,Google+1作为一个社交产品也是很难取得成功的。</span><br />
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<span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">当然,如果+1只是为了丰富Google的搜索结果,为Google social search服务,那就稍微好理解了,但这样的话,+1应该不能定位成“社交产品”,而应该是“搜索辅助产品”。</span><br />
</span></div><ul mce_style="font-size: 10pt;" style="font-size: 10pt;"><li mce_style="list-style-type: disc; font-size: 11pt; color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;" style="background-color: transparent; color: black; font-size: 11pt; font-style: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span mce_style="color: #000000; background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span mce_style="font-size: 14px;" style="font-size: 14px;">为网站提供”+1”按钮</span></span></li>
</ul><div mce_style="background-color: transparent; text-indent: 0px; margin-left: 0px; line-height: normal;" style="background-color: transparent; font-size: 14px; line-height: normal; margin-left: 0px; text-indent: 0px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><img alt="" height="153px;" mce_src="https://lh3.googleusercontent.com/pWItAXFo0sB3sh6-8EYbfUEegTB2JHR7aBHOb55-gtKSteRR0QXU7RnCmAawBnPPN8edyReiRdw7lXJuSbB7r54e7ffCVF8fMAdKnySeuVR9o6VI7g" src="https://lh3.googleusercontent.com/pWItAXFo0sB3sh6-8EYbfUEegTB2JHR7aBHOb55-gtKSteRR0QXU7RnCmAawBnPPN8edyReiRdw7lXJuSbB7r54e7ffCVF8fMAdKnySeuVR9o6VI7g" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px;" width="259px;" /><br />
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<span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">这两天的</span><a href="http://www.google.com/events/io/2011/" mce_href="http://www.google.com/events/io/2011/" mce_style="font-size: 10pt;" style="font-size: 10pt;"><u mce_style="font-size: 10pt; color: #000099; background-color: transparent; font-weight: normal; font-style: normal; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: #000099; font-size: 10pt; font-style: normal; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Google I/O大会</u></a><span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,Google推出了</span><a href="http://searchengineland.com/just-weeks-away-a-preview-of-the-google-1-button-for-websites-76628" mce_href="http://searchengineland.com/just-weeks-away-a-preview-of-the-google-1-button-for-websites-76628" mce_style="font-size: 10pt;" style="font-size: 10pt;"><u mce_style="font-size: 10pt; color: #000099; background-color: transparent; font-weight: normal; font-style: normal; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: #000099; font-size: 10pt; font-style: normal; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">供网站使用</u></a><span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">的“+1”按钮,这显然是个简单的,偷懒的模仿,毫无创意可言。以Facebook的Social Plugins(Like, Share..),Twitter的Tweet按钮为生力军的“分享插件”,早就常见于各种网页之上了。别人玩“分享插件”,各有用处:Facebook用户可以把好玩的网页分享到Activity Stream,让自己社交网络里的好友也能看到;Twitter可以把网页信息广播给followers,实现信息的传播。而Google的“+1”按钮却无法逃脱之前提及的硬伤:Google目前并没有一个集中完善的社交网络来承载消费这些分享的数据。</span><br />
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<span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">当然这些“数据”是要导入搜索引擎的,为Google social search服务。据说“+1”越多的网页可能在Google搜索结果里获得更高的排名,希望这一切只出现在Google social search里面,而不会影响到</span><span mce_style="color: #000000; background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">自然的</span><span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google Search。</span><br />
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<span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(Google在Social和Search之间分裂着。。)</span></span></div><div mce_style="background-color: transparent; text-indent: 0px; margin-left: 0px; line-height: normal;" style="background-color: transparent; font-size: 14px; line-height: normal; margin-left: 0px; text-indent: 0px;"><span mce_style="font-size: 14px;" style="font-size: 14px;"><span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br />
</span></span></div><ul mce_style="font-size: 10pt;" style="font-size: 10pt;"><li mce_style="list-style-type: disc; font-size: 11pt; color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;" style="background-color: transparent; color: black; font-size: 11pt; font-style: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span mce_style="color: #000000; background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span mce_style="font-size: 14px;" style="font-size: 14px;">在搜索结果旁的Adwords广告上添加“+1”按钮</span></span></li>
</ul><span mce_style="font-size: 14px;" style="font-size: 14px;"><img alt="" height="84px;" mce_src="https://lh3.googleusercontent.com/SM3ZhNDqFANysL9eowsY3t-8OvhxgPDvAys7K5tDNw-UWUgeCkgLieVshVOJeVp4rG6wTUjkke5i2gz_OAdLESfQv7OKkCe9Sp9UUkW5v8xq9AAFgQ" src="https://lh3.googleusercontent.com/SM3ZhNDqFANysL9eowsY3t-8OvhxgPDvAys7K5tDNw-UWUgeCkgLieVshVOJeVp4rG6wTUjkke5i2gz_OAdLESfQv7OKkCe9Sp9UUkW5v8xq9AAFgQ" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px;" width="388px;" /><br />
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<span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">这是对Facebook广告上Like按钮的模仿。网页广告上加社交互动元素,Facebook应该是“始作俑者”。现在Facebook的广告一般都是图片+文字,比Google的Adwords文本广告似乎更能吸引眼球。</span><br />
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<span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">另外,这种广告上的互动元素和点击广告本身有些混淆。对于Adwords广告主来说,希望收获的是精准匹配的CTR,而不是围绕着广告的一些小动作。一个“+1”很多的Adwords广告,很可能因为口碑传播引来的围观而消耗完了广告主的预算,而广告主的初衷则是希望吸引</span><span mce_style="color: #000000; background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">搜索用户</span><span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">针对性的点击,围观导致的点击显然浪费了广告主的钱。</span><br />
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<span mce_style="color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Facebook广告可以通过点击Like,让广告的信息进入的activity stream,从而在社交网络之中传播,广告主投放广告的本意也正是如此。Google想模仿Facebook Like,但由于方法不当,恐怕都会伤及自家原生态的Adwords系统。</span><br />
</span><span mce_style="font-size: 10pt; color: #000000; background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="background-color: transparent; color: black; font-size: 10pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span mce_style="font-size: 14px;" style="font-size: 14px;">-TBC </span><span mce_style="font-family: Arial;" style="font-family: Arial;"> </span></span></div></div>kdhttp://www.blogger.com/profile/12119437279312216492noreply@blogger.com0tag:blogger.com,1999:blog-6123154535862526804.post-48666377453605665392010-10-31T19:58:00.001+08:002010-10-31T22:46:54.783+08:00Google Me猜想(二)<span style="border-collapse: separate; color: black; font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">社交中间层(a Social Layer)</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">到目前为止,外界得到关于Google Me的消息很少,<wbr></wbr>其中最重要的要属今年9月14号Zeitgeist大会上</span><a href="http://www.reuters.com/article/idUSTRE68D5FK20100914" target="_blank"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Eri<wbr></wbr>c Schmidt 透露的信息</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">。</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<div style="margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(</span><span style="border-collapse: separate; color: black; font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Eric Schmidt</span></span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">)told reporters on Tuesday the Internet search leader intends to work in "layers" of social networking to its sites, rather than unveil a flashy product.</span></div><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<div style="margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"We're trying to take Google's core products and add a social component. If you think about it, it's obvious. With your permission, knowing more about who your friends are, we can provide more tailored recommendations. Search quality can get better." </span></div><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="border-collapse: separate; color: black; font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Eric Schmidt</span></span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">对Google Me的定位是,为Google的核心产品增加一个“社交中间层”<wbr></wbr>(a social layer)。</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">如何理解这个“社交中间层”(a social layer)呢?”社交”就不用多说了,在</span><a href="http://kdii.blogspot.com/2010/10/google-me.html" target="_blank"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; vertical-align: baseline; white-space: pre-wrap;">Google Me猜想(一)</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">里面已经介<wbr></wbr>绍了Google对”社交”的理解。有意思的是这个”中间层”,<wbr></wbr>记得Eric Schmidt提过,<wbr></wbr>人们不再需要一个Facebook的克隆网站。定位成”中间层”<wbr></wbr>说明,Google Me主要是对内整合Google的核心应用,添加社交元素,<wbr></wbr>服务已有客户,而不是抛出一个Facebook克隆,<wbr></wbr>从吸引新用户的第一步开始。</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">事实上,Google很早就推出了一个“中间层”,只不过没有“<wbr></wbr>社交”的功能。</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2009年10月29号,</span><a href="http://googleblog.blogspot.com/2009/10/introducing-google-social-search-i.html" target="_blank"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google推出Google Social Search</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">的时候,顺便也把Social Search的数据来源</span><a href="http://www.google.com/s2/u/0/search/social#socialcircle" target="_blank"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Social circle</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">推到了前台。</span><a href="http://www.google.com/s2/u/0/search/social#socialcircle" target="_blank"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Social circle</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">在内部抓取</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Gmail,Greader,<wbr></wbr>Google Buzz,Google Profile,Picasa等应用上的联系人数据,<wbr></wbr>外部则主要采用Twitter和Friendfeed上的联系人<wbr></wbr>数据,做为社交圈子的拓展,公开的“朋友的朋友”<wbr></wbr>数据Social circle也会采用。所有这些被索引的联系人产生的公开内容,<wbr></wbr>称为</span><a href="http://www.google.com/s2/u/0/search/social#socialcontent" target="_blank"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Social content</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,是Google Social Search数据的主要来源。<wbr></wbr>在Google的主要应用和Google Social Search之间,Social circle扮演了“中间层”的角色,但这个“中间层”<wbr></wbr>非常纯粹,只是展示,<wbr></wbr>没有提供一个典型的SNS网站的交互和进行社交的界面。</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Facebook Open Graph宣称要收集用户在整个互联网上活动的“社交数据”,<wbr></wbr>很明显,相对于Open Graph,Google Social circle收集的“社交数据”范围太小了,<wbr></wbr>主要是Google自己的产品,<wbr></wbr>还有向Twitter购买的数据,外加Flickr,<wbr></wbr>Linkedin,Friendfeed(<wbr></wbr>已被Facebook收购)等网站的免费数据。<wbr></wbr>如果Facebook坚持不开放自家数据,<wbr></wbr>Google的social search发展壮大就会面临问题。<wbr></wbr>如何打破Facebook在“社交数据”上的垄断,<wbr></wbr>同时回击Facebook的挑战,建立一个更加强大的“<wbr></wbr>社交数据”收集平台成了Google的当务之急,而Google Me的定位很大一部分也在于此。</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">除了为Social search提供数据,Google Me当然还要起到整合现有Google产品的作用,<wbr></wbr>为核心的Google产品添加社交元素,同时提升用户体验。<wbr></wbr>事实上,Google的现有应用里面有很多具有“社交”功能,<wbr></wbr>也试图成为“中间层”的,<wbr></wbr>但是这些应用要么没有很好的整合现有产品,要么由于种种原因,<wbr></wbr>用户不买账,没有流行起来。比如iGoogle,Friend connect,Google Buzz和Google Profile等。拿</span><a href="http://www.google.com/support/accounts/bin/answer.py?answer=97703" target="_blank"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Profile</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">作为例子:</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<div style="margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">A Google profile is simply how you present yourself on Google products to other Google users. It allows you to control how you appear on Google and tell others a bit more about who you are. With a Google profile, you can easily share your web content on one central location...You can also allow people to find you more easily by enabling your profile to be searched by your name. Simply set your existing profile to show your full name publicly.</span></div><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google Profile最终成为了一个Google用户内部之间互相展示<wbr></wbr>的页面,如果你设置成公开,Google Profile也可以作为对外的“个人名片”,不过这种静态的“<wbr></wbr>个人主页”风格的社交在“Facebook时代”<wbr></wbr>显然已经out了,Google急需一个跟得上潮流的社交平台。</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">和Facebook Open Graph竞争</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">尽管Google在搜索广告业务上占有绝对优势,<wbr></wbr>但在展示广告业务方面,如詹膑老师(</span><a href="http://twitter.com/#%21/horse" target="_blank"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"> @horse</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> )在《</span><a href="http://zhanbin.org/149.html" target="_blank"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">猛兽一般的Google展示广告</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">》一文中指出 “...这基本就是一场战争,对其它媒体而言,它关乎存亡,<wbr></wbr>对Google而言,它直接决定了接下来三五年的财报。”</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">因此,Google Me承担的另外一个很重要的任务就是要和</span><a href="http://yogar.blogbus.com/logs/62725127.html" target="_blank"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Facebook Open Graph</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">竞争,除了战略上定位成收集用户“社交数据”的平台,<wbr></wbr>通过挖掘</span><a href="http://yogar.blogbus.com/logs/62837806.html" target="_blank"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">用户的网络行为数据</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(like,share等)<wbr></wbr>来开辟新的展示广告空间,同时在武艺和兵器上也要进行比拼。</span><a href="http://yogar.blogbus.com/logs/62725127.html" target="_blank"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Fa<wbr></wbr>cebook Open Graph</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> 有Social Plugins, Open Graph Protocol 和Graph API,<wbr></wbr>Google肯定也会推出一系列协议和接口来使Google Me的社交功能更容易传播和增值。之前Google有推广</span><a href="http://en.wikipedia.org/wiki/OpenSocial" target="_blank"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Ope<wbr></wbr>n Social</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,不知道Google Me是否会延续Open Social,还是会另起炉灶?</span><br />
<h2><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">另外,已有的</span><a href="http://code.google.com/apis/friendconnect/" target="_blank"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Friend Connect</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">是否会因为功能上的重复而被Google Me取代,或者整合进Google Me,也是值得关注的。</span></h2><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">最后,在社交产品的推广方面,<wbr></wbr>Google肯定也会吸取Google buzz的教训,<wbr></wbr>不会把用户的Gmail联系人自动全部添加为Google Me的联系人,应该会采取当下流行的“推荐方式”,<wbr></wbr>比如Twitter的“Suggestions for you”。</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">总结,即将推出的Google Me对于Google未来的产品布局意义重大:对内提供一个“<wbr></wbr>社交中间层”,整合Google现有的核心产品,<wbr></wbr>为这些产品添加社交元素,<wbr></wbr>同时也提升用户对于Google产品的体验;<wbr></wbr>对外阻击Facebook通过Open Graph对于网络”社交数据“收集的垄断,<wbr></wbr>和Facebook在展示广告业务上进行竞争。Google Me并非一款创新型的产品,对于Google来说,<wbr></wbr>它的定位是一款战略型的产品。</span></span><br />
<span style="border-collapse: separate; color: black; font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></span>kdhttp://www.blogger.com/profile/12119437279312216492noreply@blogger.com0tag:blogger.com,1999:blog-6123154535862526804.post-15657107994167255872010-10-18T19:29:00.002+08:002010-10-29T16:56:29.708+08:00Google Me猜想(一)<span class="Apple-style-span" style="border-collapse: separate; color: black; font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><div style="background-color: transparent; margin: 0px;"><span id="internal-source-marker_0.9964558330830187" style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div><div style="background-color: transparent; margin: 0px;"><span id="internal-source-marker_0.9964558330830187" style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">今年4月22号Facebook在第三届f8开发者大会上推出</span><a href="http://blog.facebook.com/blog.php?post=383404517130"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Open Graph</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(开放性社会化图谱)时,我写了几篇文章(Facebook Open Graph </span><a href="http://yogar.blogbus.com/logs/62725127.html"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">一</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,</span><a href="http://yogar.blogbus.com/logs/62761248.html"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">二</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,</span><a href="http://yogar.blogbus.com/logs/62837806.html"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">三</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,</span><a href="http://yogar.blogbus.com/logs/63075282.html"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">四</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">)分析Open Graph的战略意义,面临的竞争和挑战,其中</span><a href="http://yogar.blogbus.com/logs/63075282.html"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">第四篇</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">文章</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">预测,在提供“以人为中心”的互联网服务方面,Facebook,Google和Twitter将形成“三足鼎立”的局面,当时认为“Google的 friend connect,Twitter的@anywhere还不足以和Open graph相抗衡”。</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">转眼半年过去了,其间Google招聘“head of social”,收购网站,营销宣传,诸多行动都是为了推出新的social平台Google Me(名字最早是由Kevin Rose泄密的)做准备。与此同时,Facebook则如临大敌,总部办公室处于“战时警戒状态”,FB采取一系列动作对Google进行阻击:和微软的Bing合作在Bing搜索结果中加入social元素,推出Facebook Places,推出Facebook Groups,和Skype合作等等。种种迹象表明,一场社交网络大战即将于今年秋冬之交在Facebook和Google之间上演。</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Facebook Open Graph的’bug’</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Facebook试图建立“人的互联网”,Open Graph的目标是提供人和人之间的关系图谱,这是一个非常伟大的构想。Facebook Open Graph的商业价值在于它能够实时的收集用户的”网络行为数据”,如Like, Recommend等,这样的数据汇聚成整个互联网的“兴趣图谱”(Interest Graph)。“兴趣图谱”的商业价值至少有两点:在宏观层面为广告主指明公众的注意力在哪里,消费的热点在哪里;在微观层面,用户的每一个Like或Recommend都会显示给Facebook好友,起到口碑传播的作用。</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">这里存在一个问题,也是国外博客经常提及的。你看到朋友博客里贴出了一张你和众人昨晚在酒吧喝醉的照片,并且配有文字记录,你本想Like或Share一下那篇博客,这时突然想起你老板也在你的Facebook好友里面,如果Like或Share,Facebook会默认把你Like或Share的内容公开在你的activity stream里面,而你又不想让老板看到这样的照片,只好放弃了Like或Share。</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">以上情况其实在SNS的使用中非常常见,现实中的人在不同的社会关系中扮演着不同的角色,而作为现实中的人的映射,由SNS账户所创建维持的”虚拟人“,并没有区分人的不同角色,而是把所有的社会关系一视同仁的放在同一个篮子里面。于是你以”私人身份“like的内容,可能会默认的展示在所有人面前,其中包括同事,老板,同学,网友等等,这显然并不是你想要的效果。如果你在点每一个Facebook Like之前都要担心这样的问题,那么你使用Like按钮的积极性肯定会下降,当所有人都因为无法控制”谁能看到我的Like“而犹豫不决时,Open Graph的价值就大打折扣,这就是Facebook Open Graph的’bug’。</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">当然Facebook早就</span><a href="http://blog.facebook.com/blog.php?post=434691727130"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">意识到了这个问题</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,FB提供了很多选项帮助用户控制”谁能看到什么“,在activity stream上你可以删除feed,在更多人发现之前,删除你不想公开的内容,但是这些选项有点复杂,一般用户要研究一番才能知道如何进行精准的控制。致命的问题在于,用户在其它网站上点击Facebook Like,传回到Facebook个人主页的activity stream里面,</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">默认是公开给所有人的</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,用户无法</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">预先设定</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">某一个Facebook Like是传给家人,同事还是网友。</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">这个所谓bug在使用Facebook初期可能不是很明显,但是当你的生活工作社交方方面面都和Facebook发生联系之后,问题就会凸显出来了。</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">由于对于Facebook未来估值一个很重要方面就是在于FB能够收集Google(暂时)无法获取的“网络行为数据”,如Like/share等,从而提供给广告主差异化的营销推广空间,如果不能很好的处理上述的问题,Facebook的价值是要打折扣的,况且还有Google和Twitter的竞争。</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google Me--重新制造SNS的轮子</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">绝大多数SNS网站的设计并没有预先考虑”区分人的不同角色“,包括SNS的先驱和集大成者Facebook。用户对于内容的控制是在创建SNS账户之后,通过隐私设置来完成的,一般也就简单的分为private,within friends,public等。</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">现在无法预知Google Me是怎样的设计,但是很显然Google在用心准备和Facebook的social之战,Google甚至以重新制造轮子的热情对SNS进行了认真细致的思考,这一点从Google的高级用户体验研究员</span><a href="http://www.slideshare.net/padday/the-real-life-social-network-v2"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Paul Adams分享的PPT</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(The Real Life Social Network v2)中可以看出来。</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<a href="http://twitter.com/#%21/Padday"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Paul Adams</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">的PPT非常值得一读(</span><a href="http://dongxi.net/b01q3"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">中文翻译</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">),里面充满了对于社交网络的真知灼见,比如之前提到的”区分人的不同角色“的部分,比如SNS中的弱链接,强链接,暂时链接,以及由此产生的核心联系人,普通联系人和暂时联系人,比如隐私是SNS网站设计应该最优先考虑的问题,隐私和信任是密不可分的,而信任是商业的基础等等。</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">可以相信,Paul对social network的理解指明了Google social平台的设计方向,它吸取了Facebook及大多数SNS网站在用户体验方面的经验,改进了种种不足,尤其强调了隐私控制的重要性。似乎Google管理层对Paul的social network PPT也是非常认可的,有一个有意思的细节可以看出这一点。在今年8月份,华尔街日报的一次采访中,Google CEO Eric Schmidt说,年轻人(young people)长大之后应该可以改名字,以便和年轻时记录在数字媒体中的种种不端行为脱离干系。</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<div style="margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“...young people should be entitled to change their identity to escape their misspent youth, which is now recorded in excruciating detail on social networking sites such as Facebook.”</span></div><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">对于这种”莫名其妙“的建议,舆论一片哗然,</span><a href="http://gawker.com/5614198/googles-ceo-has-scary-ideas-for-children"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">很多博客纷纷撰文嘲笑Eric的说法</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">。后来看到Paul的PPT中,有下面一段:</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<div style="margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">”...What does it mean for you - as a 25 year old - when someone can Google you and see that you were a total bitch when you were 17 years old? The way that things are moving, youʼll soon be able to find any of this public content on search engines. All this content we're creating is sticking around, attached to our identities.“</span></div><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">姑且不论对错,Eric Schmidt显然是认同Paul对于Internet Social Network的理解,人们在互联网上应该能够掌控自己的隐私,把过去的经历隐藏起来,创建新的(数字)身份是合理的做法。</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google的SNS平台不是通过收购一家SNS网站进行改造,也不是重新推广现有的Google SNS产品如Orkut,而是先进行深入的研究,从提供更好的用户体验的角度出发,从头设计一个SNS网站,这显示出Google在social方面的决心,同时也反映了未来的互联网,基于社会关系图谱的用户行为数据是非常具有商业价值的,Facebook领先了一步,但仍旧不完美,Google显然想走得更远。</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><span class="Apple-style-span" style="border-collapse: separate; color: black; font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">基于一个注册帐户创建多个profile</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">对Google 即将推出的SNS网站的思路进行分析之后,具体到网站的设计,会有哪些特点呢?</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">如果你注意到Orkut最近的一些更新,可能会发现很多启示。</span></div><div style="background-color: transparent; margin: 0px;"><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><img height="173px;" src="https://lh5.googleusercontent.com/Sso3vtM-r5XmF0cj7Sm570XsbNUiEzPmcS9Vz_0RopuPQZ37byBHcr8IPeUDcSLfrIh2qESPc7dtfLO2BIOzci1BbXgwpyJa6u4E3FQkvZVeSgnnOQ" width="533px;" /><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Orkut blog在8月25号的一篇博客是</span><a href="http://en.blog.orkut.com/2010/08/youre-not-always-same-person-why-should.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+OrkutBlog+%28orkut+Blog%29&utm_content=Google+Reader"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">”You’re not always the same person. Why should it be any different on the web?”</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,宣布Orkut推出了Groups,标题的意思很清楚,Orkut要贯彻Paul Adams对于social network的理解,用户可以根据不同的社会关系创建不同的群组,如Family,Work,University等,用户可以根据需要把内容分享到不同的群组里面。</span></div><div style="background-color: transparent; margin: 0px;"><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">10月6号,</span><a href="http://blog.facebook.com/blog.php?post=434700832130"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Facebook也推出了Groups</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,可以看作是Facebook对于Google的回应,同时也说明FB认同Google对于SNS的理解,”区分人的不同角色“是更加符合用户真正需求的。</span></div><div style="background-color: transparent; margin: 0px;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div><div style="background-color: transparent; margin: 0px;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><img height="312px;" src="https://lh3.googleusercontent.com/RkZF1N3qzqhQHrEiH961U0Hx9xLTlId4hPEvzi5zXVEyRsAwkPmm1k38_3ERqPxflRZ2pXEkTtLHNUVF_ap3Q7aT2oNcMzS_4GlGbTsZFZucLU6d2g" width="264px;" /><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div><div style="background-color: transparent; margin: 0px;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">个人猜想,Google Me可能会比Orkut做得更彻底,用户可以针对不同的社会关系定义不同的profile,比如针对Family的profile叫Paul Adams,仅家人可见,上传一张和儿子的合影,其中添加的联系人全是家人;针对Work的profile叫Paul A.,仅同事可见,上传一张证件照,其中联系人都是同事。只要你高兴,你可以叫任何名字,创建任意的profile。</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">同时将来基于Google Me的social graph比Facebook open graph改进的地方,Google Me可以选择在其它网站上like的信息分享到哪一个具体的profile下面,这样前面提到的“醉酒照片”的问题就很容易解决了,like并且只分享到针对家人或者朋友的profile下面,老板就不会看到了。</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">当然,Google也可能并没有真正意识到”针对不同的社会关系定义不同的profile”的好处,最后Google Me只推出Groups,功能上不少于Facebook就满足了,如果真是那样,不能说不是一种遗憾。</span></div><div style="background-color: transparent; margin: 0px;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div></span>kdhttp://www.blogger.com/profile/12119437279312216492noreply@blogger.com0tag:blogger.com,1999:blog-6123154535862526804.post-84614515610514250232010-09-17T20:29:00.000+08:002010-09-17T20:29:07.075+08:00信息过载和道德过载<span id="internal-source-marker_0.2662254562649182" style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">前几天又在rtmeme上看到《</span><a href="http://www.zreading.cn/archives/1943.html"><span style="background-color: transparent; color: #2244bb; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">10个著名的思想实验</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">》了,进去温习了一下“电车难题”和“定时炸弹”</span><br />
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<div style="margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">10.电车难题(The Trolley Problem)</span></div><div style="margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">“电 车难题”是伦理学领域最为知名的思想实验之一,其内容大致是:一个疯子把五个无辜的人绑在电车轨道上。一辆失控的电车朝他们驶来,并且片刻后就要碾压到他 们。幸运的是,你可以拉一个拉杆,让电车开到另一条轨道上。但是还有一个问题,那个疯子在那另一条轨道上也绑了一个人。考虑以上状况,你应该拉拉杆吗?</span></div><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span><br />
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<div style="margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">8.定时炸弹(The Ticking Time Bomb)</span></div><div style="margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">如果你关注近几年的政治时事,或者看过动作电影,那么你对于“定时炸弹”思想实验肯定很熟悉。它要求你想象一个炸弹或其他大规模杀伤性武器藏在你的城市中,并且爆炸的倒计时马上就到零了。在羁押中有一个知情者,他知道炸弹的埋藏点。你是否会使用酷刑来获取情报?</span></div><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> 两个都是非常经典的思想实验,其中“电车难题”是哈佛大学公开课程 “Justice:what is the right thing to do?” [Michael Sandel] 的开篇案例,而“定时炸弹”的情形在一些电影电视剧里可见。“电车难题”和“定时炸弹”构建的都是一个人要从两种不道德行径中进行选择的伦理问题,面对想 象中的“道德审判”,无论你做出何种选择,你都会被认为“不道德”。</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">当然本文不想再重复“两难选择”,“功利主义“和“道德审判”这样的经典阐释,如果你仔细观察,你会发现这两个实验都是基于一些类似的假设-</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">“电车难题”基于:</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">1)你知道电车碾压人,人会死(废话)</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">2)你知道电车失控了</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">3)你知道控制拉杆,电车会开到另外一条轨道上</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">4)你知道另外一条轨道上也绑着一个人</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">........</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">“定时炸弹”基于:</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">1)你知道倒计时的含义 (废话)</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">2)你知道爆炸的威力</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">3)你知道知情者在你的羁押下</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">4)你知道使用酷刑他会提供情报</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">.......</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">这 些假设要么是你掌握的知识或常识,比如“电车难题”的“废话”1)和3),“定时炸弹”的“废话”1)和2),要么是你即时获取的信息,如“电车难题”的 2)和4),“定时炸弹”的3)。也就是说对你进行的任何”道德审判“都是基于你有恰到好处的知识或常识,同时也能正常的获取现场即时的信息。假设,“电 车难题”中如果你是个盲人+聋哑人,或者你是个傻子(不知道电车失控了),难道还需要承担和正常人一样的责任吗?“定时炸弹”中如果你不懂倒计时的含义, 或者你不知道怎么对犯人施以酷刑,或者你掌握信息不全只知道你的羁押下有知情者,但不知道具体是谁,这时结局肯定大不一样了。</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">以上可以看出“掌握的知识”,“获取的信息”跟道德是有某种联系的。或许可以这样说,</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">你被认定--别人认定或者你自己认定--知道的越多,那么你承担的道德责任可能就越大。</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">当然这不是我的发现,古往今来的哲人(如休谟,康德等)早就深刻的论述了知识和道德的关系。我感兴趣的是,你知道的(先容许我暂时把</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">知道</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">和</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">知识</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">划个等号)太多了,会发生什么情况?</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">信息过载(information overload)是互联网出现之后才变成一个普遍现象的。同时接触太多的信息,接入超过自己需要,超过自己处理能力的信息,并且这些信息的真实性无法验 证,随时可能被错误信息误导,可以被称为信息过载。据说信息过载的后果是“信息麻木”,“新闻麻木”,“敏感词麻木”等等。</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">如果你被曝露在信息的海洋,正遭遇信息过载,你可能会遇到以下两种情况:</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">一)你认定自己知道得太多了,也就是说你认为自己接入到足够多的信息当中,这么多的信息尽管都很新鲜,刺激,但是你已经处理不过来了。那么恭喜你,你除了信息过载,可能也会遭遇“道德过载”(morality overload)。因为按照上面的推论,</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">你被认定(自己认定也是“被认定”)知道的越多,那么你承担的道德责任可能就越大。</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">这 种道德责任可能只有你自己在内心才能感受到,别人根本无法察觉。举例说,如果每天看到的消息都是开心的事,当然不会出什么大问题,但如果每天看到的都是拆 迁办,城管大队攻城掠寨的战斗事迹,或者各种人间杯具百花齐放争相上演,好比“电车难题”里那个疯子和失控的电车的事情天天要你做出选择,你每获取到一条 杯具信息时都要拷问自己的良心,但是从来没有伸出手改变过什么,这就是“道德过载”。“道德过载”的后果是“道德麻木”,“道德麻木”的后果....能让 你看到一个死亡人数100人的灾难新闻直接pass过去,也能让你在一个抢劫或落水求救的现场无动于衷。</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">面对这种情况,要么你不要认定自己知道的太多了,你获取的信息只是让你</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">知道</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">某 件事情而已,和真相,和知识距离还很远,只是承认和接受无知还是比较困难的事情;要么就是根除信息过载,让自己知道的少一点,信息闭塞的地方,那里的人们 常常能过得很开心。在获取信息少减少时间,就能让自己在深入调查和行动上投入更多时间,或许行动能够让你在良心上好受一点。</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">二)你被(xx部门)认定知道得太多了,那么也恭喜你,除了“过载”这类麻烦事,可能还有河蟹等着你,不过这不在本文讨论范围之内了。</span><br />
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</span>kdhttp://www.blogger.com/profile/12119437279312216492noreply@blogger.com0tag:blogger.com,1999:blog-6123154535862526804.post-44187675515872275312010-07-23T20:43:00.002+08:002010-07-23T21:29:16.084+08:00怎样才能和这个世界谈谈?<span id="internal-source-marker_0.6744226563891937" style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">每个人都想和这个世界谈谈,不仅仅是韩寒,可是怎样才能做到呢?</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">给远方的朋友寄一封信,诉说一下心中的哀愁,信的内容也仅限朋友和你之间共同分享。清晨去敲邻居家的门,说今天天气真好,邻居的微笑让谈话很惬意,这样的交流仍然限制在两个家庭之间。</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">四处张贴传单,你想和世界谈谈,可能很快JC叔叔想找你单独谈谈了。写书,上电视,碰巧你有超越普通人的知名度,话语权,你能让自己的观点通过大众媒体传递 给更多的人,撇开目前没有一家大众媒体能够覆盖全世界这样的事实不论,你的观点,经过主编,经过”有关部门”之后,可能已经不是你最初想表达的意思了,你依然无法和这个世界谈谈,甚至你的观点压根就没传播出去。</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">你 要找到通往这个世界信息脉搏的道路在哪里,才能发现对话的可能。可是那些无数各自孤立的联结,将这个世界割裂,或许仍然稀松的联系在一起,但全然没有对话 的可能,这是前互联网时代的图景。哲人和修行者宣称世界存在于他们的心中,和世界的对话只需要会心的微笑,但如果你对形而上的玄学不感冒,你想做一个普通 人,一个公民,你和这个世界谈谈的目的很简单,想知道自己能为这个世界做点什么,那么或许你应该尝试一下互联网。</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">互联网从信息之间超链接的联网,发展到</span><a href="http://yogar.blogbus.com/logs/62725127.html"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;">以人为中心的联网</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">,其实正在勾勒出世界信息脉搏的雏形。以宣称要做“地球的脉搏”的推特(Twitter)为例,推特正是将以前“无数各自孤立的(人的)联结”编织入一张更大的网,在极大降低了信息发布门槛的同时,又将所有发布者联和订阅者联结在一个网络状的系统里:一个“</span><a href="http://yogar.blogbus.com/logs/41953048.html"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;">稠密的本地联结和较为稀松的全球化联结</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">” 网络,你第一次有机会面对一个全球化的信息传播渠道,它当然不等于整个世界,但是所有和推特类似的这些信息传播网络加起来,这个世界的最响亮的声音或许正在这些网络里回荡。</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Isaac在</span><a href="http://wp.isaacmao.com/2010/07/15/twitter%e5%92%8c%e9%ab%98%e9%98%b6%e6%99%ba%e6%85%a7/"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;">《Twitter和高阶智慧》</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">里说,“一旦每个人都有可能达到整个网络的影响力(哪怕只有一秒钟的时长)他也会感到极度地满足。”</span><br />
<div style="margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">推特让人回到极度地个人主义,因为没有任何时候,让每个个体有机会辐射到整个社会网络。可以说,每个人拥有了一瞬间的世界,这就是全新的个人主义世界观。一 旦每个人都有可能达到整个网络的影响力(哪怕只有一秒钟的时长)他也会感到极度地满足。他于是会审视为什么这个“世界”会接纳他,并且认可他的价值。 这份价值是自己所创造和分享出来的,于是他可以有更多的自信心去表达。 </span></div><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">借助这样的互联网,你能获取关于世界的全面的信息,或者你不想接收更多的信息,至少你也能了解时代精神。最终你还是想和这个世界谈谈,你可以向这个网络把你 的想法真诚的表达出来,那里有很多人正在认真的倾听,你的声音完全有可能在顷刻之间传遍整个网络(如果没有被人为破坏),你还能收到回复或者看到RT和转 载。有意思的是,每一次你发出的信息通过网络放大之后,你都能发现一个扩张的自我,这是你的存在的真实的表现,这种表现在前互联网时代或许要通过思索和想象才能掌握。</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">和这个世界谈谈,在互联网时代,在信息自由流通的国度,其实你可以做到。</span>kdhttp://www.blogger.com/profile/12119437279312216492noreply@blogger.com0tag:blogger.com,1999:blog-6123154535862526804.post-39362546629854438012010-05-20T17:55:00.000+08:002010-05-20T17:55:54.806+08:00社交媒体和社交游戏前一篇文章《<a href="http://yogar.blogbus.com/logs/63759961.html" mce_href="http://yogar.blogbus.com/logs/63759961.html">网站:粘住用户还是让用户离开?</a>》,其实算是一个小小的感慨。现在互联网的发展已经<b>不可避免</b>的朝“social"这个方向狠狠的扎了一个猛子,甚至如同一匹脱缰野马,一骑绝尘,一去不复返了。通过提供富含社交元素的各种应用,从“网站下方toolbar聊天”到“Facebook Like”,从“踩一脚”到“偷菜停车”,可以说粘住用户吃喝拉撒都在自己网站上已经成为很多网站设计新功能的首要目标,而将“用户在网站停留时间”转化 为广告收入也已经成为一种还算robust的盈利模式。对于用户来说,无论你最初使用互联网的目的是做为工具还是其它,不可否认,<b>在互联网上的生活</b>已经成为你<b>全部生活</b>的一部分,而且变得越来越重要。<br />
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一个愈加社会化,充满社交元素的互联网对用户/人是好是坏,现在下任何结 论还为时过早,你可以为social media营销叫好,也可以怀疑它是“泡沫”(<a href="http://blogs.hbr.org/haque/2010/03/the_social_media_bubble.html" id="h2ee" mce_href="http://blogs.hbr.org/haque/2010/03/the_social_media_bubble.html" title="The Social Media Bubble">The Social Media Bubble</a>), 但是有一点,在网页社交游戏泛滥成灾,沉迷网络互动有点积重难返的今天,适时的反思一下,应该是有好处的。当然,互联网发展的潮流无法阻挡,连 Google 这样以提供优秀互联网工具(search,gmail,docs,calendar...)见长的公司,也不得不加入"social"互联网的大战当中(<a href="http://gigaom.com/2010/05/10/google-seeks-to-hire-head-of-social/" mce_href="http://gigaom.com/2010/05/10/google-seeks-to-hire-head-of-social/">Google Seeks to Hire “Head of Social”</a>)。<br />
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个人认为所谓"社交游戏"(Social Game)和"社交媒体"(Social Media,也译成“社会化媒体”)其实是一脉相承的,同时"社交媒体"向"社交游戏"的"进化"是不可避免的方向,其发展历程由简单到复杂,初级到高级 可以大致分成三个阶段(见图示):<br />
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<img height="107" mce_src="http://docs.google.com/drawings/image?w=400&h=400&ac=1&id=sjhnDIgzAvLv9oYwMrlQqog&rev=99" src="http://docs.google.com/drawings/image?w=400&h=400&ac=1&id=sjhnDIgzAvLv9oYwMrlQqog&rev=99" width="431" /><br />
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阶段一:以”文字“为媒介的互动,包括文字聊天,BBS发帖,回帖,写博客,评 论,回复等等<br />
阶段二:以"虚拟动作"为媒介的互动,包括 Facebook Poke,动他一下,踩一脚,check-in等等<br />
阶段三:扩展"虚拟动作",引入富媒体的互动,直至以虚拟互动为目的的网页 游戏的出现,包括偷菜,停车位等等<br />
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这三个阶段并非此消彼长,彼此替代,而是共存共生的,处于同一个互联网生态系统当中。<br />
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这样归纳的灵感来源于:<br />
1,对社交媒体的理解:由于互联网的出现,媒体(文字图片声音视频)内容由原来单向度的被动阅读吸收,变成了能够承载社会交 往的目的。基于媒体内容的网络互动,例如通过分享传播对话,你可以认识新朋友,维持原有的社交关系。<br />
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2,文字也是一种符号系统,和图片声音一样,是承载意义的符号。社交媒体的初级形式包括文字聊天和发帖,事实上,能够胜任”互动和社交“这一目的的远远不止文字。<br />
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从第一 个阶段到第二个阶段,"虚拟动作"之所以会出现,可以理解成一些常用的网络互动语言在形式,意义和使用语境上标准化了,比如”沙发“,”地板“,”顶 “,”踩一脚“,”路过“之类的用语,将标准化的"互动语言"用更加<b>形象</b>,更能<b>吸引注意力</b>的”虚拟动作“来表示,可以方便用户的使用。网站设计者甚至能据此设置<b>一套</b>自定义的”虚拟动作“来满足用户的社交需求,印象中最先出现的真正意义上的"虚拟动作"是 Facebook Poke。<br />
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从第二个阶段到第三个阶段,"虚拟动作"出现之后,相应的以"虚拟动作"为基础的”网页游戏“的出现不是太需要想象力的事情, 好比汽车发明出来之后,造一辆更加花哨的跑车只是时间问题。<br />
这里要强调的是,整个”进化过程“贯穿始终的驱动力是什么?是<b>通过社交 (social)让用户留在网上</b>。“用户留在网上”当然可以转换成广告收入,进而可以赚钱盈利,个人认为这只是事后发明的盈利模式,而并非最初设 计的目的。这和Google的搜索引擎服务有点类似,“购买关键字广告”只是搜索引擎出现后发明的盈利模式,而并非设计搜索引擎的目的--设计搜索引擎是为了提供搜索服务。”<b>通过社交 (social)让用户留在网上</b>“,社交媒体是基本拳法,社交游戏是组合拳和大招。或许这样理解也是可以的:社交游戏是社交媒体的一种;社交游戏是一种高级的社交媒体,因为它们基于同样的驱动力?<br />
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小结:前面说过,“一个愈加社会化,充满社交元素的互联网对用户/人是好是坏,现在下任何结论还为时过早”,社交媒体和社交游戏显然为互联网占领(or入侵)人们的生活立下了汗马功劳,方便人们的沟通同时也让很多人沉迷上瘾。如果说互联网的进化的方向,是不可避免的走向“<b>通过社交(social)让 用户留在网上</b>”,用户是不是应该常常向自己提问:这一切真是我所需要的吗?kdhttp://www.blogger.com/profile/12119437279312216492noreply@blogger.com0tag:blogger.com,1999:blog-6123154535862526804.post-9903970210302368902010-05-18T17:46:00.000+08:002010-05-18T17:46:44.954+08:00网站:粘住用户还是让用户离开?如果你使用Friendfeed和Facebook,并且同时关注<a href="http://www.google.com/url?sa=t&source=web&ct=res&cd=2&ved=0CBwQFjAB&url=http%3A%2F%2Fbret.appspot.com%2Fabout&ei=bEzyS5PqAoqQtgOy-PGADA&usg=AFQjCNEnMqJKObtA7S6BEGApKvfmV2qlBg&sig2=uoZiwpxegi5XKt23z45mPg" id="f8oa" mce_href="http://www.google.com/url?sa=t&source=web&ct=res&cd=2&ved=0CBwQFjAB&url=http%3A%2F%2Fbret.appspot.com%2Fabout&ei=bEzyS5PqAoqQtgOy-PGADA&usg=AFQjCNEnMqJKObtA7S6BEGApKvfmV2qlBg&sig2=uoZiwpxegi5XKt23z45mPg" title="Bret Tylor">Bret Tylor</a>,你可能会发现一件有意思的事情。<br />
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Bret Tylor是Friendfeed的创始人之一,在2007年10月创建的Friendfeed是一个优秀的“个人信息聚合” (social aggregation)网站,它的主要特色在于将用户在其它网站上的更新导入Friendfeed,用户只需要访问Friendfeed一个网站即可方 便的查看和管理自己及好友在其它网站上的更新。Friendfeed相当于提供了一个“偷懒”的方法,one site for all,省去用户在不同网站之间切换的“麻烦”。<br />
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作为一个“个人信息聚合”网站,尽可能的收集导入用户在互联网上所有更新,同时让自己成为用户访问互联网的homepage,是它的终极目标。换句话说,Friendfeed希望 用户尽可能久的呆在自己的网站上(to have people stay on our homepage as long as possible),事实上,Friendfeed通过优秀的运营在“留住用户”这一点上的确做的不错。<br />
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后来Friendfeed被 Facebook收购,Bret Tylor也被收编至Facebook旗下,做了“平台产品总监”(Director of Platform Products)。上任后推出的第一个产品就是<a href="http://yogar.blogbus.com/logs/62725127.html" id="fhz3" mce_href="http://yogar.blogbus.com/logs/62725127.html" title="Facebook Open Graph">Facebook Open Graph</a>,Open Graph对于Facebook具有里程碑式的意义,因为它把Facebook定位为“<b>人和人</b>之间关系图谱”的提供商,同时加速了互联网向 “以人为中心的互联网”的进化。<br />
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使用Open Graph的Like, Recommand等功能,你可能会发现,Open Graph并不希望你一直“粘在”Facebook上,它把代码粘贴在其它的网站上,希望你“照常的”访问这些网站,甚至从Open Graph设计的目的来说,你离开Facebook访问其它网站越频繁,提供的Like,Recommand等“网络行为数据”越多,对Facebook 就越有利--Open Graph希望用户尽可能离开自己的网站(Facebook)。听起来是不是有点耳熟,对,<a href="http://www.google.com/corporate/tenthings.html" id="ww:s" mce_href="http://www.google.com/corporate/tenthings.html" title="Google有个口号">Google有个口号</a>也是这样,"让用户尽快离开自己的网站" (We may be the only people in the world who can say our goal is to have people leave our homepage as quickly as possible)。<br />
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有意思的事情就在这里:同是Bret Tylor,却做了两个目标“相互矛盾”的产品:一个“让用户尽可能久的呆在自己的网站上”vs一个"让用户尽快离开自己的网站"。当然,这个结论可能有点勉强,因为Open Graph显然不全是Bret Tylor一个人的设想,不过Bret和Friendfeed另外一个创始人Paul Buchheit在多个场合说,选择让Facebook收购Friendfeed的原因,是因为“这两个网站有同样的目标”。Friendfeed团队的 加盟,让Facebook吸收了Friendfeed不少优秀的功能,比如实时feed更新,like按钮等等,同时还保留自己一些“绝对优势”,比如用户数量,用户真实的个人信息和关系信息,影响力和知名度等等。<br />
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那“同样的目标”到底是什么呢?粘住用户吃喝拉撒全都泡在自己的网站上?收 集并保存用户的社会化关系网络数据,然后用户该干嘛干嘛去?收集保存用户在网上所有信息,不管是杂乱无章还是有意义?答案只有网站创始人知道。<br />
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不 过从Friendfeed被收购及之后“个人信息聚合” 类网站的式微可以分析出,“粘住用户让用户一刻不离”,并不是一个好的目标,"收集保存用户在网上所有信息"对于初创互联网企业并不是一个好的策略,只有如Google这样财大气粗的公司才能保证这种服务的质量。<br />
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学习Google和Facebook Open Graph,网站要把自己定位成用户<b>生活的得力助手和工具</b>,而不是<b>生活本身</b>,Google是搜索,Facebook Open Graph是<b>人和人</b>之间关系图谱,要让用户使用完就尽快离开,该干嘛干嘛去,这同时也是符合用户的根本利益。kdhttp://www.blogger.com/profile/12119437279312216492noreply@blogger.com0tag:blogger.com,1999:blog-6123154535862526804.post-48227951209847167072010-05-13T16:12:00.001+08:002010-05-13T16:15:27.800+08:00社交网站“隐私问题”,国内更甚?最近Facebook的“隐私危机”愈演愈烈,前有著名<a href="http://www.google.com/buzz/laporte/Yfp5K2ow4bX/OK-jason-has-convinced-me-Ive-deleted-my-personal" id="a8fx" mce_href="http://www.google.com/buzz/laporte/Yfp5K2ow4bX/OK-jason-has-convinced-me-Ive-deleted-my-personal" title="科技博客">科技博客</a>和<a href="http://searchengineland.com/matt-cutts-deactivates-facebook-account-40543?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+searchengineland+%28Search+Engine+Land%29" id="aocs" mce_href="http://searchengineland.com/matt-cutts-deactivates-facebook-account-40543?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+searchengineland+%28Search+Engine+Land%29" title="Google员工">Google员工</a>关闭Facebook账户,后有<a href="http://www.wired.com/epicenter/2010/05/nyu-students-aim-to-invent-facebook-again-weve-got-your-back/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+wiredbusinessblog+%28Blog+-+Epicenter+%28Business%29%29" id="rmks" mce_href="http://www.wired.com/epicenter/2010/05/nyu-students-aim-to-invent-facebook-again-weve-got-your-back/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+wiredbusinessblog+%28Blog+-+Epicenter+%28Business%29%29" title="几个NYU学生">几个NYU学生</a>做的和Facebook对着干的SNS网站<a href="http://www.joindiaspora.com/" id="wtf7" mce_href="http://www.joindiaspora.com/" title="Diaspora">Diaspora</a>闪电开张,在媒体和公众的轮番轰炸之 下,Facebook终于招架不住了,公司要在明天下午开一个关于"隐私问题"的全员大会(<a href="http://www.allfacebook.com/2010/05/facebook-calls-all-hands-meeting-on-privacy/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+allfacebook+%28Facebook+Blog%29&utm_content=Google+Feedfetcher" id="nlvw" mce_href="http://www.allfacebook.com/2010/05/facebook-calls-all-hands-meeting-on-privacy/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+allfacebook+%28Facebook+Blog%29&utm_content=Google+Feedfetcher" title="Facebook
Calls All Hands Meeting On Privacy">Facebook Calls All Hands Meeting On Privacy</a>),最糟糕的状况可能要暂时停掉Instant Personalization应用。<br />
<br />
对Facebook“隐私危机”感兴趣的同学可以去看各大科技博客,那里有详尽的报道,我这里想分 享一下昨天无意发现的国内SNS网站的隐私问题。<br />
<br />
事情缘起:昨天为了查看开心网的<a href="http://www.kaixin001.com/t/help_safe.html" id="qr3m" mce_href="http://www.kaixin001.com/t/help_safe.html" title="隐私政策">隐私政策</a>,登录了一个用我<u><b>另外的邮箱</b></u>注册的开心账户,该账户<u><b>没有加任何好友</b></u>,唯一值得一提的个人信息是<b><u>邮箱地址</u></b>和<b><u>中文网名</u></b>(当时为了注册随便填上去的)。很久没登录这个账户了,在 “好友”页面无意中看到一行提示 “你有27位可能认识的人”,出于好奇,随手就点了进去。<br />
<div id="qtap" mce_style="text-align: left;" style="text-align: left;"><img alt="" height="104" mce_src="https://docs.google.com/File?id=dgwg7fhh_199cb9m5vcn_b" src="https://docs.google.com/File?id=dgwg7fhh_199cb9m5vcn_b" width="546" /></div><br />
<br />
向下拖动27人名单,越看越不对劲,名单里面居然<u><b>同时列出</b></u>我的中学同学,大学同学,工作之后认识的朋 友,近来认识的网友!!<br />
<div id="r5.z" mce_style="text-align: left;" style="text-align: left;"><img alt="" height="329" mce_src="https://docs.google.com/File?id=dgwg7fhh_200dg7rczdv_b" src="https://docs.google.com/File?id=dgwg7fhh_200dg7rczdv_b" width="486" /><br />
<br />
(The bigbrother is watching you, kaixin001 is watching you too.)</div><br />
如果你用习惯了开心网可能体会不到我这种“震惊”,因为你的账户加了不少好友,如果系统推荐给你一些“可能认识的人”,你会猜测开心网是通过“好友的好友”数据关联进行推荐的,而对其中准确的“推荐机制”不得而知,反正觉得方便就行了。<br />
<br />
然而我的那个账户,没有添加任何好友, 除了邮箱地址,没有提供任何真实的个人信息,开心网怎么知道我那些真实的社会关系,而且是<u><b>同时知道</b></u>?!!<br />
<br />
有人会解释说,可能是别人通过开心网搜索过我的邮箱地址,系统记录下了这些 数据,然后把我和“搜索人”联系起来了,这说明开心网的算法很"精妙"! 我要说,我那个<b>“另外的邮箱”</b>是在大学之后申请的,中学同学,大 学同学根本不知道,而且msn联系人里面知道我那个邮箱的也很少,我没有用该邮箱搜索添加过好友,开心网如何能<b>同时知道</b>我人生不同阶段的联 系人,而且同时推荐给我?<br />
<br />
我有理由怀疑开心网是从其它“地方”拿到了关于我的数据,比如Chinaren校友录,那里有我以前中学大学的 同学关系数据---推荐给我的“同学好友”大都是可以在校友录里找到的,比如我的MSN联系人数据,比如我的Gmail联系人数据,再将这些社会关系数据库整合,采用一定的算法,一个“精妙”的好友推荐系统就这样形成了,“我人生不同阶段的联系人”就这样同时被推荐到我眼前了。我也有理由怀疑这里面有一个关 于我的“社会关系数据”的“幕后交易”,而我对此毫不知情。现在关于Facebook“隐私危机”的质疑只是,Facebook要让用户先<b>设置好隐 私选项</b>,然后在支持<a href="http://yogar.blogbus.com/logs/62725127.html" mce_href="http://yogar.blogbus.com/logs/62725127.html" target="_blank">Open Graph</a>的网站上才会显示用户的好友信息,未经用户同意泄露用户隐私信息是违法的,而我们这边,用户的隐私数据已经从一个网站被交易到了另外一 个网站, 而用户对此毫不知情!<br />
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当然在兲朝,谈个人隐私一件奢侈的事情,the bigbrother is watching you。但有时你也会抱着侥幸的心理:那些宣称“为客户服务”的商业公司可能会好一些?它们会像爱惜自己生命珍惜自己名声一样保管好你的个人隐私数据?<br />
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现在从开心网的“精妙好友推荐系统”来看,那恐怕只是一厢情愿的幻想。kdhttp://www.blogger.com/profile/12119437279312216492noreply@blogger.com0tag:blogger.com,1999:blog-6123154535862526804.post-79885916220058331202010-05-11T17:06:00.000+08:002010-05-11T17:06:26.250+08:00Twitter商业中心最近感觉<a href="http://yogar.blogbus.com/logs/62725127.html" id="dgll" mce_href="http://yogar.blogbus.com/logs/62725127.html" title="Facebook推出Open Graph">Facebook推出Open Graph</a>之后风头盖过了Twitter,看<a href="http://www.readwriteweb.com/" id="ll1h" mce_href="http://www.readwriteweb.com/" title="RWW的今日十大">RWW的今日十大</a>, 有5篇都是写Facebook,没有Twitter。Twitter推出新的应用,曝光度明显也不如以前。比如这次推出的“Twitter商业中心” (Twitter Business Center)居然只有Mashable有报道,<a href="http://www.techcrunch.com/" id="wv60" mce_href="http://www.techcrunch.com/" title="Techcrunch">Techcrunch</a>和<a href="http://www.readwriteweb.com/" id="nn_q" mce_href="http://www.readwriteweb.com/" title="ReadWriteWeb">ReadWriteWeb</a>都 没有报,不知道是不是Mashable的消息有“排他协议”的缘故。<br />
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<img alt="" height="204" mce_src="http://cdn.mashable.com/wp-content/uploads/2010/05/twitter-business-center-introduction-640.jpg" src="http://cdn.mashable.com/wp-content/uploads/2010/05/twitter-business-center-introduction-640.jpg" width="402" /><br />
<br />
这次推出的“Twitter商业中心”还是在局部范围内测,<a href="http://mashable.com/2010/05/10/twitter-business-center-toolkit/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29" id="d40k" mce_href="http://mashable.com/2010/05/10/twitter-business-center-toolkit/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29" title="从Mashable流出的“谍照”看">从 Mashable流出的“谍照”看</a>,很像是Verified Account的一个“扩充版”,扩充的地方包括:<br />
<br />
1,Twitter Business Center明确区分了三类服务对象:<br />
中 小企业/本地企业<br />
大公司/品牌<br />
个人/组织<br />
而Verified account之前偏向于大公司/品牌和名人。<br />
<br />
2, 除了打上Verified Account的标记,Twitter Business Center可以部分的个性化定制你的Twitter profile内容,另外支持多人以同一个Twitter商业账户的名义发布内容。值得一提的是,升级之后的商业账户可以接受任何follower的 direct message,不受“互相follow才能发DM”的规则的限制,这个功能意在为商业账户提供倾听用户意见和反馈的“Twitter渠道”。<br />
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<img alt="" height="266" mce_src="http://cdn.mashable.com/wp-content/uploads/2010/05/twitter-business-center-info-640.jpg" src="http://cdn.mashable.com/wp-content/uploads/2010/05/twitter-business-center-info-640.jpg" width="398" /><br />
<br />
Twitter Business Center算不上大发布(尽管Twitter和Business连在一起叫的应用,这还是第一个),但是可以预见,今后Twitter发布任何旨在盈利 的应用,都会以这个平台作为基础,包括商业用户的数据的搜集,分析和整理,为商业用户提供其它推广服务等等。kdhttp://www.blogger.com/profile/12119437279312216492noreply@blogger.com0tag:blogger.com,1999:blog-6123154535862526804.post-80550071499783638292010-05-06T17:55:00.000+08:002010-05-06T17:55:28.361+08:00Foursquare:”游戏”和社交以前写过一篇博客”<a href="http://yogar.blogbus.com/logs/35766419.html" id="j_g5" mce_href="http://yogar.blogbus.com/logs/35766419.html" title="我推故我在">我推故我在</a>“说,Twitter 可能是在互联网上”探究和证明自身存在“的最简单的方式。事实上任何你在网上分享的信息都在构建你的“互联网存在”,无论你是否意识到。最近<b>又在</b>开 始流行的LBS服务如<a href="http://www.foursquare.com/" mce_href="http://www.foursquare.com/">Foursquare</a> , <a href="http://www.gowalla.com/" mce_href="http://www.gowalla.com/">Gowalla</a>, <a href="http://www.bedo.cn/" id="iciy" mce_href="http://www.bedo.cn/" title="Bedo">Bedo</a>(国内)等等,为你的“互联网存在”添加了新的东西:你的位置信息。你 主动 check-in的地方,你流连忘返的场所,你成为mayor的建筑物,这些信息发布到你的社交网络当中,都在为塑造你的“网络形象”添砖加瓦。<br />
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Louis Gray写了一篇博客 <span class="z19Dle zG9tqc" id="z4vu"><span class="zo"><a href="http://blog.louisgray.com/2010/05/are-you-filtering-your-checkins-to.html" id="nemp" mce_href="http://blog.louisgray.com/2010/05/are-you-filtering-your-checkins-to.html" title="Are You Filtering Your Checkins To Enhance Your
Image?">Are You Filtering Your Checkins To Enhance Your Image?</a></span></span>(你会 为改善你的网络形象梳理你的checkin信息吗?)里面有关于使用<a href="http://www.foursquare.com/" mce_href="http://www.foursquare.com/">Foursquare</a>的精彩描述:<br />
<div mce_style="margin-left: 40px;" style="margin-left: 40px;">在“未经开垦”的南 部“湾区”(South Bay)攻城略地,在每一个经过的地点留下“足迹”:<span class="z19Dle
zG9tqc" id="x9kw"><span class="HgYomf"><span class="Ig QGJaM Uqtsze">7-Eleven</span></span></span>便 利店,加油站,杂货店,麦当劳,成为医院的mayor,最兴奋的是成为了<span class="z19Dle zG9tqc" id="ke45"><span class="HgYomf"><span class="Ig QGJaM Uqtsze">Burger King和Wendy's 的mayor。</span></span></span></div><span class="z19Dle zG9tqc" id="ke45"><span class="HgYomf"><span class="Ig
QGJaM Uqtsze"><br />
<a href="http://www.foursquare.com/" mce_href="http://www.foursquare.com/">Foursquare</a>这样的LBS服务更像是提供了一个"游 戏",将现实的“位置信息”作为对象,通过引入用户的社会化关系网络,创造新的语境,让<span class="z19Dle
zG9tqc" id="q3k_">以前孤立的了无生趣的“<span class="HgYomf"><span class="Ig QGJaM Uqtsze">位置 信息</span></span></span>”瞬间变得有意义起来。和RPG游戏类似的地方:<br />
1) 一群人一起玩 <br />
<span class="z19Dle zG9tqc" id="ty1b"><span class="HgYomf"><span class="Ig QGJaM Uqtsze">2)构建虚拟的动作:checkin并不代表你真的对某个建筑物<b>做了什么</b>,同样打怪只 是对着显示屏里的怪物形象挥舞着虚拟武器。</span></span></span>3)“checkin直至成为mayor”和“砍Boss 直至打爆”一样有刺激和快感。<br />
不同的是<a href="http://www.foursquare.com/" mce_href="http://www.foursquare.com/">Foursquare</a>的 场景是基于现实世界,而RPG游戏则提供一个虚拟世界场景。<br />
<br />
Louis问,"你会为改善你的网络形象梳理你的checkin信息吗?"我 回答,Yes! 因为<span class="z19Dle zG9tqc" id="d5bk"><span class="HgYomf"><span class="Ig QGJaM Uqtsze">这不全是游戏,这是现实世界,有人会在意关心“你的在哪里?”。你的一个不当的checkin可能会 造成误会,比如你路过一个警察局时觉得好玩就checkin了,而碰巧你的家人看到这条信息,这时可能会造成家人的担心。<br />
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Louis在文 中鼓励人们更多的分享<b>真实的地理信息</b>,可能也是为了鼓励用户多使用<a href="http://www.foursquare.com/" mce_href="http://www.foursquare.com/">Foursquare</a>这 样的LBS服务。单从分享<span class="z19Dle zG9tqc" id="n-dn"><span class="HgYomf"><span class="Ig
QGJaM Uqtsze"><span class="z19Dle zG9tqc" id="psyr"><span class="HgYomf"><span class="Ig QGJaM Uqtsze"><b>地理位置信息</b></span></span></span></span></span></span>的 角度,个人认为要考虑几个方面:<br />
<br />
1,保证合理的个人隐私空间。试想如果在你身上绑定一个RFID标签,将你每时每刻的位置信息分享给所有 人,且不论这些信息是否有意义,首先个人的隐私空间在这种分享当中完全丧失了,你肯定会觉得不舒服,恐怖,而要求取消分享。任何信息分享都要保证自己有舒 服的<span class="z19Dle zG9tqc" id="fvaw"><span class="HgYomf"><span class="Ig QGJaM Uqtsze"><span class="z19Dle zG9tqc" id="gk21"><span class="HgYomf"><span class="Ig QGJaM Uqtsze">个人隐私空间</span></span></span></span></span></span>。<br />
<br />
2, 更多的信息不一定意味着更好,有时少才是好,信息泛滥可能会造成信息贬值或者说冲淡注意力。<br />
<br />
3,分享时考虑一下社交的目的,比如把有趣的 地方分 享出来;在不同城市旅行时,让好友知道;比如说针对某一个好友的分享。</span></span></span></span></span></span><br />
<span class="z19Dle zG9tqc"><span class="HgYomf"><span class="Ig
QGJaM Uqtsze"><span class="z19Dle zG9tqc"><span class="HgYomf"><span class="Ig QGJaM Uqtsze"><br />
</span></span></span></span></span></span>kdhttp://www.blogger.com/profile/12119437279312216492noreply@blogger.com1tag:blogger.com,1999:blog-6123154535862526804.post-6250864656363199202010-05-05T20:06:00.001+08:002010-05-05T20:09:27.390+08:00Facebook Open Graph(四):三足鼎立Facebook推出Open Graph,试图描绘出一幅“<a href="http://yogar.blogbus.com/logs/62725127.html" mce_href="http://yogar.blogbus.com/logs/62725127.html" target="_blank">人 的互联网</a>”的宏伟蓝图,在这个方向上能与之形成竞争的公司我能想到的是Google和Twitter,比较一下这三个公司的情况对更好的理解 Open Graph应该很有帮助。<br />
<b><br />
Facebook,Google,Twitter,谁知道你更多?</b><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2hPSj9FfxA2850V8WZqHGj_BEdTJ_bWVVE4tNailHBD9U-mB-YeX_3bWuUzAfaNTZwZF4k8CckUNoMk9WKJSxOct86SySrvAxIpuxRQWVpMmnr95q49fSdT9paSYsGEqozhk8VlI-nd37/s1600/blog+pp.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="255" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2hPSj9FfxA2850V8WZqHGj_BEdTJ_bWVVE4tNailHBD9U-mB-YeX_3bWuUzAfaNTZwZF4k8CckUNoMk9WKJSxOct86SySrvAxIpuxRQWVpMmnr95q49fSdT9paSYsGEqozhk8VlI-nd37/s400/blog+pp.PNG" width="400" /></a></div><br />
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谁知道<b>你</b>更多?通过上图可以看 出,Facebook胜出,但是这里不得不对Google存储的个人信息进行强调:<b>你在网上的一举一动,Google(现在)不一定都懂,但 Google 都存着.....</b><br />
<br />
Google的<b><a href="http://socialgraph-resources.googlecode.com/svn/trunk/samples/findcontacts.html?q=http://scobleizer.com/" id="s.jh" mce_href="http://socialgraph-resources.googlecode.com/svn/trunk/samples/findcontacts.html?q=http://scobleizer.com/" title="Social Graph信息示例">Social Graph信息示例</a></b> <br />
<div id="ckcx" mce_style="text-align: left;" style="text-align: left;"><img alt="" height="106" mce_src="https://docs.google.com/File?id=dgwg7fhh_193qx3mkzgs_b" src="https://docs.google.com/File?id=dgwg7fhh_193qx3mkzgs_b" width="428" /></div><br />
Google的<b><a href="http://www.google.com/s2/search/social#socialcircle" id="pksz" mce_href="http://www.google.com/s2/search/social#socialcircle" title="Social Circle和Social content示例">Social Circle和Social content信息示例</a></b><br />
<div id="qmw8" mce_style="text-align: left;" style="text-align: left;"><img alt="" height="225" mce_src="https://docs.google.com/File?id=dgwg7fhh_192dhfh84g4_b" src="https://docs.google.com/File?id=dgwg7fhh_192dhfh84g4_b" width="427" /></div><br />
对于数据挖掘来说,用户<b>主动推送的信息</b>比<b>消极存储的用户信息</b>更容易处理,且更能定制出符合用户需求的个性化应 用,故而更有商业价值。另外,相比Google和Facebook,Twitter收集的用户信息显然占据劣势,可以说在表格的三个维度中完败,但是<a href="http://yogar.blogbus.com/logs/35766419.html" id="adqm" mce_href="http://yogar.blogbus.com/logs/35766419.html" title="Twitter简单易用">Twitter简单易用</a>,<a href="http://yogar.blogbus.com/logs/41953048.html" id="r5bf" mce_href="http://yogar.blogbus.com/logs/41953048.html" title="Twitter的新媒体平台">Twitter的新媒体平台</a>特 性让Twitter在其它领域更有价值,作为个人访问互联网的名片,Twitter也是非常具有竞争力的。<br />
<b><br />
</b>综 上,Facebook推出Open Graph促进了互联网朝以人为中心的方向进化,同时迫使Google和Twitter不得不推出相应的平台来应对竞争----个人认为Google的 friend connect,Twitter的@anywhere还不足以和Open graph相抗衡,可以想见未来以人为中心的个性化的互联网将会是Facebook,Google,Twitter三分天下。<br />
<br />
(完)<br />
<br />
<ul class="posts"><li><a href="http://kdii.blogspot.com/2010/05/facebook-open-graph.html">Facebook Open Graph(四):三足鼎立</a></li>
<li><a href="http://kdii.blogspot.com/2010/04/facebook-open-graph_30.html">Facebook Open Graph(三):真开放假开放?</a></li>
<li><a href="http://kdii.blogspot.com/2010/04/facebook-open-graph_28.html">Facebook Open Graph(二):隐私终结者?</a></li>
<li><a href="http://kdii.blogspot.com/2010/04/facebook-open-graph.html">Facebook Open Graph(一):人的互联网</a></li>
</ul>kdhttp://www.blogger.com/profile/12119437279312216492noreply@blogger.com0tag:blogger.com,1999:blog-6123154535862526804.post-54561941717261961012010-04-30T15:27:00.000+08:002010-04-30T15:27:30.579+08:00Facebook Open Graph(三):真开放假开放?Facebook Open Graph很醒目的写着Open开放,但是经验告诉我们,商业公司宣称的“开放”通常只是营销的幌子:以开放为手段,以盈利为目的,Open Graph也不例外。<br />
<b><br />
哪些是开放的?</b><br />
<br />
首先Social plugins(社会化插件)是开放的,所有网站都可以任意添加Like或者Recommend等按钮,通过Facebook庞大用户关系网络为网站增加 流量。截至4/29日,一周时间内已经有<a href="http://mashable.com/2010/04/28/facebook-social-plugins/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29" id="pxrv" title="5万多个网站">5万多个网站</a>开始使用Facebook Social plugins,其中包括很多大的网站。<br />
<br />
<br />
<div id="omfo" style="text-align: left;"><div id="n_e." style="text-align: left;"><img src="http://docs.google.com/File?id=dgwg7fhh_189c3vxd6dg_b" style="height: 266px; width: 310px;" /></div></div><br />
<img height="136" src="http://docs.google.com/File?id=dgwg7fhh_190gmn23fg2_b" width="309" /><br />
<br />
其次Graph API是开放的,第三方开发者可以向FB申请API key,利用Facebook开放出来的数据编写应用程序,这里要注意的是,Facebook有权决定“什么数据开放”和“谁可以获得API使用权限”。<br />
<br />
<b>哪些是不开放的?</b><br />
<br />
这次Facebook推出Open Graph,有一些报道说“Facebook欲整合全球网络”,“语义网的未来?”,“索引整个互联网”,这些说法并非“骇人听闻”。Open Graph将帮助Facebook获得非常有价值的“用户网络行为”数据:<br />
<br />
<ul><li>你在网上做什么</li>
</ul><ul><li>你是谁?</li>
</ul><br />
前者就是如like,recommend这样的“用户网络行为”数据,而后者将动作信息和人联系起来,形成 “语义学”数据,最终这些数据将全部反馈至Facebook的专有数据库,这种局面的确有点象"索引整个互联网为我所用"。<br />
<br />
拿豆瓣做个简单的类比, 豆瓣可以获得<b>站内用户</b>读书,听音乐,看电影等等信息,以及用户的豆瓣好友关系网络,从而推出豆瓣猜,豆瓣电台这样的个性化的应用。 Facebook的Open Graph可以获得的数据是<b>基于整个互联网</b>的,撇开前面提出的隐私问题不谈,这样的数据是极具竞争力的,涵盖 人们生活的方方面面,有文章说“<a href="http://www.allfacebook.com/2010/04/facebooks-100-billion-valuation-doesnt-sound-stupid-anymore/" id="z1y1" title="Facebook’s $100 Billion Valuation Doesn’t Sound Stupid
Anymore">Facebook’s $100 Billion Valuation Doesn’t Sound Stupid Anymore</a>", 应该也是基于这些数据的潜力和想象力。尽管现在说Open Graph能否成功为时过早,但至少为FB上市提高身价添加了一个重磅砝码。<br />
<br />
回到开放问题上,上述的那些关于“用户网络行为”的数据,Facebook显然不会开放,尤其是不会对Google,Twitter这样的竞争对手开放。<br />
<br />
-tbckdhttp://www.blogger.com/profile/12119437279312216492noreply@blogger.com0tag:blogger.com,1999:blog-6123154535862526804.post-38835800934378178362010-04-28T18:19:00.000+08:002010-04-28T18:19:28.483+08:00Facebook Open Graph(二):隐私终结者?Facebook的数据库存储有全球超过4亿用户的个人信息,其中包括用户基本资料,如姓名,性别,住址,教育情况,工作, 个人兴趣爱好等等,包括用户的 社会关系网络信息,如家庭成员信息,同事同学关系网络信息,朋友关系网络信息等等,再加上Open Graph推出之后,Facebook可能获得用户在互联网上最近活动信息,如访问了哪些网站,like了哪些餐馆,歌曲等等。对于如何处理这些信息的权 利和义务,Facebook在用户注册的时候通过“<a href="http://www.facebook.com/policy.php" id="f8u-" mce_href="http://www.facebook.com/policy.php" title="隐私政策">隐私政策</a>”(<b>Facebook’s Privacy Policy</b>)进行了详尽的阐述,不管用户有没有仔细阅读,一旦注册使用就表示用户 “接受”Facebook的“<a href="http://www.facebook.com/policy.php" id="i8-2" mce_href="http://www.facebook.com/policy.php" title="隐私政策">隐私政策</a>”。<br />
<br />
保存有如此海量的用户个人信息,与其说Facebook坐拥金山,不如说它责任重大。用户选择使用Facebook,是因 为FB能够提供“保持联系”的核心价值,但Facebook不是一个由政府资金支持的公益机构,免费提供服务。作为一个商业公司,FB需要盈利,利用庞大 的用户资源挖掘需求创造价值是毫无 疑问的选择,同时建立在用户个人信息之上的任何商业活动是否会导致这些信息被不当公开或滥用,乃是关系到用户切身利益的,即用户的隐私权必须得到严格保 护,这使得Facebook任何商业举动都像在玩”跷跷板“,在公司盈利和保护用户隐私之间寻找平衡。<br />
<br />
2007年9月Facebook推 出<a href="http://en.wikipedia.org/wiki/Facebook_Beacon" id="b9.h" mce_href="http://en.wikipedia.org/wiki/Facebook_Beacon" title="Beacon广告计划">Beacon广告计划</a>的失败至今让人印象深刻,Beacon计划“偷偷收集“用户在网上的活动信息并且” 透露“给广告主,以便广告主能“精准”投放广告,结果遭到用户以侵犯隐私权为名起诉,加上媒体反对之声不绝于耳,Beacon广告计划不得不于2009年 9月关闭下线。<br />
<br />
这次推出Open Graph,媒体/博客除了表达对于Facebook创新进取的赞许,其中基于对用户隐私的保护而发出的反对之声也是不小,甚至美国几位参议员都<a href="http://schumer.senate.gov/new_website/record.cfm?id=324221" id="enkx" mce_href="http://schumer.senate.gov/new_website/record.cfm?id=324221" title="联名写信">联名写信</a>给CEO Mark Zuckerberg表达了对Open Graph侵犯用户隐私的担忧。媒体公众批评的焦点主要集中在:<br />
<br />
1,匿名访问互联网是用户的一项<b>默认权利</b>,但是Open Graph迫使用户必须在Facebook上先设置为匿名(即不加入Open Graph计划),否则用户访问支持Open Graph的网站将显示实名(或者以Facebook之名),抛开”显示实名“是否对用户有好处不论,用户”匿名访问互联网“的<b>默认权利</b>显 然没有得到保护。形象的说,那句经典名言”在互联网上,没人知道你是一条狗“将被改写:”在互联网上,除非你先设置好,否则大家都知道你是一条狗“。<br />
<br />
2, 无论是Facebook,还是第三方网站,开发者或者广告主,通过Open Graph使用用户个人信息,首先必须经过用户同意,而且在每一个环节都必须获得用户同意,用户必须对自己的个人隐私信息有绝对的知情权和控制权。 Facebook作为SNS服务商,有义务提供清晰准确的说明,及时的告知,合理的选项,简单易用的操作。<br />
<br />
类似的对于使用个人信息担忧也 曾经出现在Google和Twitter上,但是都不如在Facebook上表现得强烈,原因可能是因为Facebook存储的个人信息和社会关系网络信 息很多都是真实的,在美国尤其如此。在参议员写给Facebook CEO的公开信当中,<span class="z19Dle zG9tqc" id="njdz"><span class="HgYomf"><span class="Ig QGJaM Uqtsze">Chuck Schumer参议员</span></span></span>表示希望Facebook严格自律的同时,也将通过<span class="z19Dle zG9tqc" id="mw22"><span class="HgYomf"><span class="Ig
QGJaM Uqtsze">Federal Trade Commission</span></span></span>来完善相关法律。<br />
<br />
所有这些担忧和批评表达同样的希望:用户通过Facebook Open Graph享受个性化的互联网访问体验的同时,个人隐私能够得到很好的保护。<br />
<br />
-tbckdhttp://www.blogger.com/profile/12119437279312216492noreply@blogger.com0tag:blogger.com,1999:blog-6123154535862526804.post-77653448978145132402010-04-27T18:55:00.000+08:002010-04-27T18:55:17.376+08:00Facebook Open Graph(一):人的互联网2010年4月22日Facebook在第三届f8开发者大会上推出<a href="http://blog.facebook.com/blog.php?post=383404517130" mce_href="http://blog.facebook.com/blog.php?post=383404517130" target="_blank">Open Graph</a>(开放性社会化图谱),再一次将<a href="http://www.dataportability.org/" mce_href="http://www.dataportability.org" target="_blank">Data Portability</a>的概念带入人们视野。<br />
<br />
根据Facebook CEO Mark Zuckerberg在f8 Keynote上的<a href="http://apps.facebook.com/feightlive/#" id="e1:b" mce_href="http://apps.facebook.com/feightlive/#" title="现场讲解">现场讲解</a>,Mark认为互联网上不同的网 站和应用已经成功建立了关于<b>不同事物</b>的“社会化图谱”,比如点评类网站Yelp建立了关于<b>本地商家</b>的图谱,在线音乐网站 Pandora建立了关于<b>歌曲</b>之间的关系图谱,而Facebook则建立了<b>人和人</b>之间关 系的图谱。所有的这些关系图谱对于用户来说都很重要,但是由于网站之间用户数据相互"隔绝",用户很难分享在不同网站内建立的"关系图谱"。 Facebook提出的Open Graph计划,目的是要提供一个基础的<b>人和人</b>之间关系的“开放图谱”,其他所有互联网网站和应用都可以 基于这个“开放图谱“为用户提供应用和服务。<br />
<br />
<img alt="" height="191" mce_src="http://docs.google.com/File?id=dgwg7fhh_188gmbmqbg9_b" src="http://docs.google.com/File?id=dgwg7fhh_188gmbmqbg9_b" width="343" /><br />
<br />
值得注意的是,Facebook认为人是互联网的中心,未来的互联网是<b>人的互 联网</b>,而不是信息 之间超链接的联网,信息是无限的,信息只有依托于人才会产生意义。Open graph所倡导的<b>“人的互联网”的</b>概念,把<b>人和人</b>之 间关系放在第一位,互联网应用和信息服务放在第二位,实际上是在互联网“信息属性“和”社会属性“中进一步强调互联网的”社会属性“。<br />
<br />
如 果你之前关注Data Portability,你会发现Open graph不算是很新的概念。Data Portability提供给用户个人数据打包服务,”随身携带”,在访问不同网站和应用时重复使用,并且不断更新,Data Portability其实也是强调互联网是人的互联网。这次之所以关注Open Graph,是因为Facebook,这个在全球拥有超过4亿用户,存储了无数真实个人信息和社会关系网络的“大玩家”加入进来了。Facebook无与 伦比的地方是它有一个真正庞大的社会化关系图谱,而且数量巨大的用户正在使用它,这是Data Portability和OpenID这样的第三方服务商望尘莫及的。<br />
<br />
<img alt="" height="228" mce_src="http://sphotos.ak.fbcdn.net/hphotos-ak-snc3/hs368.snc3/23668_10150180590285484_591250483_12217121_1060345_n.jpg" src="http://sphotos.ak.fbcdn.net/hphotos-ak-snc3/hs368.snc3/23668_10150180590285484_591250483_12217121_1060345_n.jpg" width="405" /><br />
<br />
Facebook推Open Graph,除了用户基础和影响力的优势,FB还力图让Open Graph变得简单易用。Facebook平台产品总监Bret Taylor宣布了<a href="http://developers.facebook.com/blog/post/377" id="krzq" mce_href="http://developers.facebook.com/blog/post/377" title="三样“武器”">三样“武器”</a>: Social Plugins, Open Graph Protocol 和Graph API。<br />
<br />
<b>Social Plugins</b><br />
<br />
Social Plugins通过一行简单的HTML代码在你的网站上加入"Like",“Recommendations”等按钮,让网站瞬间和FB的社会化关系图谱 联系起来,比如如果用户的Facebook好友也like过该页面,该用户马上可以看到。“邪恶”的理解,Social Plugins就是通过一段简单的代码,让你的网站瞬间感染上“社交病毒”,成为Facebook社交图谱中的“肉鸡”。<br />
<br />
<img alt="open-graph" height="108" mce_src="http://www.readwriteweb.com/cloud/open-graph.png" src="http://www.readwriteweb.com/cloud/open-graph.png" width="404" /><br />
<br />
<b>Open Graph Protocol</b><br />
<br />
用 户在 Facebook内部like一个网页或者添加一个好友,这些新建立的关联在FB数据库都会产生一个独特的链接,然后归类到用户的profile下面,但 是对于FB用户在<b>其他网站</b>上like的网页,如何展示到用户的Facebook profile下面呢?Open Graph Protocol就是提供这样功能的协议,让用户在支持Open Graph的网站上的活动(like)也能产生一个独特的Facebook链接,并且归类到用户的Facebook profile下面。<br />
<br />
<b>Graph API </b><br />
<br />
<a href="http://developers.facebook.com/docs/api" id="z:pc" mce_href="http://developers.facebook.com/docs/api" title="Graph API">Graph API</a> 主要是针对Facebook第三方开发者的。Graph API反映的正是Facebook新的Open Graph的内容和结构,开发者可以在此基础上方便的建立各种应用,Graph API 支持 <a href="http://github.com/theRazorBlade/draft-ietf-oauth/raw/master/draft-ietf-oauth.txt" mce_href="http://github.com/theRazorBlade/draft-ietf-oauth/raw/master/draft-ietf-oauth.txt">OAuth 2.0</a>。个人感觉Graph API 和<a href="http://friendfeed.com/api/documentation" id="b3g_" mce_href="http://friendfeed.com/api/documentation" title="Friendfeed的API">Friendfeed的API</a>在语法 和结构上有些类似,不知是否有融入Bret Taylor在Friendfeed上面的开发经验。<br />
<br />
综上,由于Facebook的加入,让“<b>人的互联网”</b>的游戏变得更简 单而且更热闹了。Facebook展现了建立庞大帝国的野心,但并非从此可以高枕无忧了。Facebook面临的挑战其实也很多,比如把用户的社会关系网 络这样的数据开放出来,用户的隐私如何得到保证呢?另外,其他的竞争对手如Google和Twitter也不容小觑:Google通过gmail这样的基 础服务收获的用户及 其社会关系图谱,Twitter推出的@Anywhere平台都对Open Graph造成威胁。<br />
<br />
--tbckdhttp://www.blogger.com/profile/12119437279312216492noreply@blogger.com0tag:blogger.com,1999:blog-6123154535862526804.post-75564765893740392122010-04-19T18:13:00.002+08:002010-04-19T18:21:08.761+08:00Tweetup,在Promoted Tweets的春天播种在Twitter推出<a href="http://yogar.blogbus.com/logs/62179272.html" id="q897" title="Promoted Tweets">Promoted Tweets</a>之前24小时,一个叫<a href="http://www.tweetup.com/" id="kxe6" title="Tweetup">Tweetup</a>的网站" 悄悄"上线,当然媒体小有报道,但是很快就淹没在Twitter开发大会和Promoted Tweets的信息洪流当中。<br />
Tweetup是 <a href="http://www.crunchbase.com/person/bill-gross">Bill Gross</a>创办的,这位<a href="http://twitter.com/bill_gross" id="nw2e" title="Bill Gross">Bill Gross</a>大有来头:<br />
<ul><li>1996年创办“创业孵化实验室” Idealab (Kaifu Lee的创新工场与其类似)</li>
</ul><ul><li>发 明 <a class="mw-redirect" href="http://en.wikipedia.org/wiki/Sponsored_Search" title="Sponsored
Search">Sponsored Search</a>,并于1998年应用于Goto.com</li>
</ul><ul><li>Goto.com 盈利后改名为<a href="http://en.wikipedia.org/wiki/Yahoo%21_Search_Marketing" title="Yahoo! Search Marketing">Overture</a>,最后在2003年被Yahoo以$1.63 billion收购</li>
<li>新能源公司<a href="http://en.wikipedia.org/wiki/ESolar" id="gbpw" title="eSolar">eSolar</a>的创始人</li>
<li>Bill的Twitter个人简介,“<span class="bio">Founder of Idealab, 50 Companies, and working to change the world with solar energy.</span>”</li>
</ul><br />
Bill创办Tweetup的原因,或者说 灵感来源,是在去年哥本哈根气候大会上的糟糕的Twitter体验:信息噪音和快速更新让真正想找到有意义信息的用户迷失,Bill相信应该有一个更好的 方式把“严肃”的“tweeters" 和 "followers”连接起来,让用户迅速找到有用的信息。<br />
<br />
Tweetup的方式和 Promoted Tweets类似(“类似”对于Tweetup或许是个杯具),用户可以通过一个竞价系统(bidding system)购买某一个关键词,搜索该关键词时,出价高+相关度高的用户会<b>以推荐的方式出现</b>在搜索结果的顶端或者是显著的位置。<br />
<br />
例 如,搜索electric cars,下图中的<b>用户被推荐置顶</b>(Recommended Tweeters): EvNow, Hybrid Electic, The EVcast Hosts<br />
以及 @evcheis,@btrpic,@fnoolecars 的一些<b>Tweets 被推荐置顶</b>。<br />
值得注意的是,Tweetup用户可以选择针对<b>不同的内容</b>进行竞价:推荐用户自己的账户,还是推荐用户的某一 条Tweet。<br />
<br />
<a href="http://www.tweetup.com/#"><img alt="TweetUp
Twidget" border="0" height="360" id="twidge" src="http://www.tweetup.com/advertiser-web/s/images/home/twidget_2.png" title="TweetUp Twidget" width="179" /></a><br />
<br />
根 据TechCrunch对<a href="http://www.crunchbase.com/person/bill-gross">Bill Gross</a>的<a href="http://techcrunch.com/2010/04/13/is-twitters-ad-platform-tweetups-early-death-knell-or-starters-pistol/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29" id="w9.b" title="采访">采访</a>,Bill认为Tweetup跟Promoted Tweets的区别主要在两个方面:<br />
1, 对搜索结果的处理:Twitter的搜索结果一直都是按照时间顺序排列的,最新的Tweet出现在最前面(尽管后来有小的调整),这种方式对于跟踪重大新 闻事件比较方便,但是对于搜索本身,“实时性”显然不如“相关性”重要,比如Google的“实时搜索”只是作为一个选项出现。<br />
Tweetup则 把“实时性”放在衡量搜索结果的次要位置,而强调“相关性”:用户的专家知识,受欢迎程度,活跃度,例如你之前一直发表关于ipad的评论,你的 Tweet的权重显然要高于<b>最近</b>第一次发推提及ipad的用户。<br />
通过这种计算系统,Tweetup轻而易举的就能把参加竞价排名的 用户权重抬高,从而满足用户希望曝光的需求,达到boost your tweets above the noise。<br />
<br />
2,Bill认 为Promoted Tweets是针对大的品牌和公司(如Starbucks),大的广告主,而Tweetup是针对一般用户,尤其是Tweet网络中的“超级用户”,这也 是Tweetup能避免和Promoted Tweets进行正面竞争的方向。<br />
<br />
<img alt="" height="112" src="http://adage.com/images/bin/image/large/starbucks-tweet-041210.jpg?1271102316" width="400" /><br />
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不过这些区别看起来“很悬”,因为Twitter很容易就能取长补短,去粗存精, 对Promoted Tweets进行改进,届时要看“硅谷老兵”<a href="http://www.crunchbase.com/person/bill-gross">Bill Gross</a>如何应对了。<br />
<br />
目 前Tweetup在内测,前1000名注册参加“竞价系统”(bidding system)的用户会在Tweeup账户里免费收到100美元的“启动资金”,注册时需要提供信用卡信息。kdhttp://www.blogger.com/profile/12119437279312216492noreply@blogger.com0tag:blogger.com,1999:blog-6123154535862526804.post-86911581127122968132010-04-15T17:55:00.000+08:002010-04-15T17:55:05.854+08:00Twitter开放实时数据为哪般?今天的Chirp大会上,Twitter宣布了不少新的动向,可以参考<a href="http://gigaom.com/2010/04/14/evan-williams-twitter-is-the-ecosystem/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+OmMalik+%28GigaOM%29" id="lnwn" title="这里(英文)">这里(英文)</a>,或者<a href="http://www.webleon.org/2010/04/twitter.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+WebleonsBlog+%28WebLeOn%27s+Blog%29" id="wqwp" title="这里(中文)">这里(中文)</a>。根据CEO <a href="http://twitter.com/ev" id="w_f_" title="@ev">@ev</a>的陈述 ,公司的四个核心战略点:基础架构,零使用门槛,相关度,盈利( the company’s four core strategic priorities: infrastructure, friction-free, relevance, revenue. ), @ev最后的总结:1. Twitter is evolving. 2. the goal is to serve users. 3. There is much left to invent.<br />
<br />
引起我兴趣的是,<a href="http://twitter.com/ev" id="dgvm" title="@ev">@ev</a>对开放Twitter实时数据的再次强调。根据昨天对<a href="http://yogar.blogbus.com/logs/62179272.html">Twitter的广告平 台:Promoted Tweets</a>的分析,Promoted Tweets盈利的关键是用户使用Twitter Search搜索实时信息,Promoted Tweets的推出表明Twitter除了是一个高效的全球化信息分享传播平台,也是一个有用的搜索引擎(根据Chirp上公布的数据,<a href="http://www.businessinsider.com/twitter-search-is-bigger-than-bing-and-yahoo-search-combined-2010-4?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29" id="srhs" title="Twitter的月搜索量为190亿次,超过Yahoo和Bing">Twitter的月搜索量为190亿次,超过 Yahoo和Bing</a>),能和Google,Bing or Yahoo进行正面竞争。对Twitter盈利有利的做法是:封闭实时数据,和Google,Bing or Yahoo的实时搜索形成差异化,吸引用户在Twitter Search进行搜索。Twitter Search能为用户带来的价值越多,通过Promoted Tweets带来的盈利也就越多。<br />
<br />
然而<a href="http://twitter.com/ev" id="u1mr" title="@ev">@ev</a> <b><a href="http://gigaom.com/2010/04/14/evan-williams-twitter-is-the-ecosystem/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+OmMalik+%28GigaOM%29" id="tlv5" title="不这么看">不这么看</a></b>,”Twitter的基本信条是:信息公开自由的传播对世界能够产生积极的影 响。作为一个商业公司,Twitter的目标是将这种积极影响最大化,这是Twitter存在的理由,也将激励Twitter继续前进。“,<a href="http://twitter.com/ev" id="fja:" title="@ev">@ev</a>说,”基于这个理 由,Twitter顶着来自投资人对于'盈利和市场丢失'的担忧,和搜索引擎公司Google, Bing and Yahoo就开放实时数据进行合作。事实上,这种合作是否真的能为用户带来最大价值,Twitter团队也曾犹豫不决。“<br />
<br />
无论如何,合作 已经开始了,用户现在通过Google实时搜索,Bing的Twitter搜索就可以访问Twitter的实时数据。<br />
<div id="ntfv" style="text-align: left;"><img height="188" src="http://docs.google.com/File?id=dgwg7fhh_181g2f48nft_b" width="400" /></div><br />
<div id="nj:j" style="text-align: left;"><img height="200" src="http://docs.google.com/File?id=dgwg7fhh_182d3hnf4gn_b" width="400" /></div><div id="nj:j" style="text-align: left;"><br />
</div>Google,Bing很有可能将来会在实时搜索结果的页面投放广告,这些广告是来自 Google或者Bing自己的平台,还是来自Promoted Tweets平台,不得而知,但有一点可以肯定,Twitter开放实时数据的做法,不是以盈利最大化为目标,而是在践行公司的理想:促进信息公开自由的 传播,并坚信这种做法能够对世界产生积极的影响,于此,Twitter要做一个“善良”的公司,做一个值得人们尊敬的公司。kdhttp://www.blogger.com/profile/12119437279312216492noreply@blogger.com0tag:blogger.com,1999:blog-6123154535862526804.post-76201977925636352382010-04-14T21:58:00.002+08:002010-04-14T22:09:04.375+08:00Twitter的广告平台:Promoted Tweets这两天关于Twitter商业模式的讨论又掀起热潮,先是<a href="http://blog.twitter.com/2010/04/twitter-for-iphone.html" target="_blank" title="Twitter收购Tweetie">Twi<wbr></wbr>tter收购Tweetie</a>,紧接着4月 13日Twitter<a href="http://blog.twitter.com/2010/04/hello-world.html" target="_blank" title="推出Promoted Tweets广告平台">推<wbr></wbr>出Promoted Tweets广告平台</a>, 这一系列动作都赶在 2010年Twitter开发者大会(<a href="http://chirp.twitter.com/" target="_blank" title="Chirp">Chirp</a>)之前完成,<br />
<div class="ii gt" id=":et"><wbr></wbr>是否为Twitter在Chirp大会上有重要宣布埋下伏笔,<wbr></wbr>4月 14,15日两天自见分晓。<wbr></wbr>本文重点关注Twitter新推出的Promoted Tweets广告平台,对该广告平台的流程进行简单的分析介绍。<br />
<br />
截至 Promoted Tweets的推出,Twitter已知的盈利渠道<a href="http://adage.com/digiconf10/article?article_id=143237" target="_blank" title="有三种">有三种</a>:<br />
1,为搜索引擎提供实时数据流(A data fee from search engines indexing Twitter in real time, such as Google, Yahoo and Bing)<br />
2, “传说中”的“职业账户”(不同于Verified Account)("Professional Accounts", Professional Accounts will include the ability to have multiple users on one account.)<br />
3, Promoted Tweets 平台<br />
<br />
4月13日推出的Promoted Tweets平台不一定是能给Twitter带来盈利的“<wbr></wbr>终极大招”,但无疑是通往盈利大道的重要尝试,无怪乎Biz Stone用了”<a href="http://blog.twitter.com/2010/04/hello-world.html" target="_blank" title="Hello
World">Hello World</a>“做为宣布Promoted Tweets博客文章的标题。<br />
<br />
Promoted Tweets是什么?长什么样?下面一张图很直观。<br />
<br />
<img alt="" height="112" src="http://adage.com/images/bin/image/large/starbucks-tweet-041210.jpg?1271102316" width="400" /><br />
<br />
简单的说,图中的广告展示里面有三个角色:<br />
广告主--Starbucks <br />
广告平台--Promoted Tweets平台<br />
广告受众--在Twitter上搜索“Starbucks”<wbr></wbr>的用户 <br />
<br />
广 告呈现方式--在Twitter Search中搜索“starbucks”,<wbr></wbr>图中的广告内容在搜索结果中置顶显示<br />
<br />
(注:目前 @Starbucks 账户由@bradnelson维护,参考Brad的自我介绍,“<wbr></wbr>In my real job, I tweet for @Starbucks. ”。上面的广告内容是由@bradnelson通过<a href="http://twitter.com/Starbucks/status/12054456831" target="_blank" title="CoTweet多账户功能 发出来的">CoTwee<wbr></wbr>t<b>多账户功能</b>发出来的</a>, 内容会显示在@Starbucks的 timeline里面。)<br />
<br />
根据官方博客及<a href="http://adage.com/digiconf10/article?article_id=143237" target="_blank" title="AdAge">AdAge</a>的介绍,以下是一个简单的Promoted Tweets广告过程图<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkxpPUyGfaw-UhM8f9hf1IaU3N7M_4di9QQaHfxJLVU50nTqWb0t7sVbSsrCgtJJEN7iqKEQMn7jzLddv9fXT_SRuxiq3fdJDXbvlTob-ckwixzoblnWnmVb2gA4_pKdXpKInFVzauQl1W/s1600/promoted+tweets.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="190" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkxpPUyGfaw-UhM8f9hf1IaU3N7M_4di9QQaHfxJLVU50nTqWb0t7sVbSsrCgtJJEN7iqKEQMn7jzLddv9fXT_SRuxiq3fdJDXbvlTob-ckwixzoblnWnmVb2gA4_pKdXpKInFVzauQl1W/s400/promoted+tweets.PNG" width="400" /></a></div><br />
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在 Step4中,广告主,广告平台和广告受众各得其所。<br />
<br />
值得强调的是,触发整个广告过程的关键在于用户在Twitter上搜索 “Starbucks”的动作,<wbr></wbr>搜索次数的多少直接决定Promoted Tweets平台能够给Twitter带来收入的能力。<wbr></wbr>Twitter COO Dick Costolo<a href="http://adage.com/digiconf10/article?article_id=143237" target="_blank" title="告诉媒体">告诉AdAge</a>,”<wbr></wbr>很多人在使用Twitter进行搜索,搜索量巨大。 “(a lot of people use Twitter for search; the volume is huge.),但是拒绝给出准确的数据。显然,<wbr></wbr>Twitter的强项并不是在于提供一个搜索的入口,<wbr></wbr>那是搜索引擎巨头Google和 Bing的奶酪。<br />
<div class="ii gt" id=":et"><br />
“有多少用户会使用Twitter进行搜索”,除了这个疑问,<wbr></wbr>用户对于“Twitter搜索结果出现广告”<wbr></wbr>的 接受程度也是需要进一步观察的。鉴于此,<wbr></wbr>Twitter对Promoted Tweets平台的推出也是小心翼翼:<br />
<br />
1,对于不 受欢迎,没有回应的Promoted Tweets,Twitter会适时取消Promoted Tweet作为广告的展示。<br />
2,在搜索结果内,一页只会展示一个Promoted Tweet。<br />
3,Promoted Tweet会“自我申明”为广告,鼠标移过时会黄色高亮显示。<br />
4,Promoted Tweets开始只在<a href="http://twitter.com/" target="_blank">twitter.com</a>显 示,<wbr></wbr>将来在合适的时候会在Twitter第三方客户端出现,<wbr></wbr>并与第三方客户端分成。<br />
<br />
Twitter 会在2010年第四季度对Promoted Tweets平台的效果进行评估,以决定下一步计划。届时,<wbr></wbr>Promoted Tweets给Twitter带来的营收,参加Promoted Tweets推广的广告主名单,用户的接受程度,<wbr></wbr>都是值得关注的信息。<br />
<span style="color: #888888;"><br />
K.D.</span></div></div><div class="separator" style="clear: both; text-align: center;"></div><div class="ii gt" id=":et"></div>kdhttp://www.blogger.com/profile/12119437279312216492noreply@blogger.com0tag:blogger.com,1999:blog-6123154535862526804.post-91304425216966812292010-04-08T00:11:00.000+08:002010-04-08T00:11:50.472+08:00语义环境和互联网上信息“失真”"<b>语义环境</b>的比方....说,交流不是内容或零星的东西或讯息。在一定的意义上,交流甚至不是人们的所作所为。交流是一种环境,人们参与其中,就像植物参与生长过程一样。。。。如果没有阳光或水,植物想要生长也不会有任何作为。如果没有语义环境,我们想要交流也无能为力。交流的发生不仅需要讯息,而且需要有序的环境,讯息只能在有序的环境里获得意义。(pp.8-9)"<br />
《疯话,蠢话》尼尔.波斯曼<br />
<br />
今天看到《媒介环境学》里介绍波斯曼关于“语境”的著作《疯话,蠢话》有上面这么一段,波斯曼给出语义环境的定义,依据的标准是<br />
1)说话的目的<br />
2)我们的关系(说话时即时而显然的语境)<br />
3)说话的内容<br />
<br />
对于互联网上的传播和沟通,“语义环境”是一个非常有意义的观察角度。任意一个live对话中,说话的目的,对话者的关系,说话的内容,于对话双方都是可以把握的。问题在于,对话完成之后产生的文本记录,在互联网上传播出去时,并不能反映整个对话的过程,一般是对话的内容容易转载和传播,而“关系”或者“目的”基本很难“保真”,甚至根本无迹可寻。<br />
<br />
昨天看到一篇文章<a href="http://www.geekonomics10000.com/458">“追求真理者”</a>,里面有个对话就是很好的例子:<br />
“<br />
我们的争论过程大约是这样的:<br />
我:我认为明天决赛阿根廷队将夺冠。<br />
你:了解。但我认为意大利队将夺冠。<br />
我:收到。但我仍然认为阿根廷队夺冠。<br />
你:意大利队。<br />
我:阿根廷队。<br />
你:意大利队。<br />
我:好吧,意大利队。<br />
我们就这样达成了一致。<br />
”<br />
单从对话文本上,人们都会觉得该对话既没有信息量,也不精彩。后面作者给出语境,这是“两个理性的人”之间“真诚的对话”,双方的每一回复都是基于对对方给出信息的理性判断,指明对话目的,对话人的背景和关系,即使这样简单不起眼的对话也能瞬间鲜活起来。<br />
<br />
现在互联网上产生的海量文本,事实上每一个文本都应该伴随着一个语境。对于文本信息的挖掘,往往将注意力集中在内容上,而对文本产生的语境,要么“不知不觉”,要么视而不见。<br />
同时,语义环境本身及时性,现场性的特点也使得对语境的记录和把握增加难度,但要获得真正有意义的信息,不能忽视信息产生的语义环境。<br />
<br />
PS 互联网使语义环境由原来的封闭,变成了开放,原来限制的物理空间,变成全球化空间,由原来的可以预见,变成了不可预测,事实上现在人们在互联网上的每一次对话,都在一个不可预测的,不稳定的语境里进行,这也是一个很有意思值得探讨的话题。kdhttp://www.blogger.com/profile/12119437279312216492noreply@blogger.com0tag:blogger.com,1999:blog-6123154535862526804.post-29313650882844387212010-03-19T16:00:00.000+08:002010-03-19T16:00:52.771+08:00数字化世界,迷失在时间中昨天看到<span class="z19Dle zG9tqc" id="col-z121w3bhfmqqxjmn523qirqqaoa0ypi1v"><span class="zo"></span></span><a class="ot-origin-anchor" href="http://songshuhui.net/">科学松鼠会</a> 的文章<span class="z19Dle zG9tqc" id="col-z121w3bhfmqqxjmn523qirqqaoa0ypi1v"><span class="zo"></span></span><b><a href="http://songshuhui.net/archives/35196.html"><b>李献计的“差时症”真的存在吗? </b></a></b>里面写到:<b><b> </b></b><br />
<blockquote><span class="z19Dle" id="col-z12qu1bhnxzzfzjtw23qirqqaoa0ypi1v"><span class="zo">1889年,法国哲学家柏格森在《时间与自<wbr></wbr>由意志》中最早提出了两种时间的理论。他将<wbr></wbr>时间分为 了客观时间和主观时间。客观时间是我们通常<wbr></wbr>意义上理解的自然时间、空间时间。而主观时<wbr></wbr>间说 的是我们的心理时间。柏格森认为我们传统意<wbr></wbr>义上是用空间的固定概念来说明时间。按照过<wbr></wbr>去 现在和将来的依次延伸发展的。而在和其不同<wbr></wbr>的 心理时间中从来没有过去、现在和将来的界<wbr></wbr>线, 这三者是互相渗透的。因而心理时间是具有弹<wbr></wbr>性的,人越是进入意识深处,空间时间越不适<wbr></wbr>用 时,只有心理时间才是具有意义的</span></span> </blockquote><br />
<span class="z19Dle" id="col-z12qu1bhnxzzfzjtw23qirqqaoa0ypi1v"><span class="zo">这段<wbr></wbr>让我想起互联网形成的地球村,是不是在一定<wbr></wbr>程度上已经改变了人对于心理时t间的感觉。<wbr></wbr>这是前所 未有的,人在牛顿世界形成的时间观<wbr></wbr>念所依赖的物质世界已经被数字化虚拟世界侵<wbr></wbr>略,作用在人心理上,人可能对一天或一小时<wbr></wbr>的 长度失去准确的把握,而需要更多的通过参<wbr></wbr>照物如时钟来确认。数字虚拟世界里的重度用<wbr></wbr>户甚至会觉得一天和现实中的一周一样长,李<wbr></wbr>献 记tx的“差时症“可能是沉溺于游戏才患<wbr></wbr>上的。</span></span><br />
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<span class="z19Dle" id="col-z13cgjl5ixrzurufl23qirqqaoa0ypi1v"><span class="zo">物理学中关于时间之箭<wbr></wbr>的一种解释是,低熵的开端+混合的出现,比<wbr></wbr>如把牛奶注入咖啡中,开始牛奶分子在奶流中<wbr></wbr>排 列是相对有序的(低熵状态),随着时间进<wbr></wbr>行,牛奶分子随机和咖啡分子混合,紧密结合<wbr></wbr>在一起,形成相对无序的状态(高熵),时间<wbr></wbr>之 箭的指向是从低熵到高熵,这是不可逆的过<wbr></wbr>程,意味着你不会看到牛奶自己从混合物中退<wbr></wbr>回原来奶流的状态。 <br />
物理世界中的时间之箭在人类进化过程中,内<wbr></wbr>化到人的大脑和身体之中,人的大脑有专门的<wbr></wbr>区域感知时间流失,控制生理节奏以及精 确的<wbr></wbr>计算时间。 <br />
然而数字世界的出现,在matrix之中,<wbr></wbr>人们通过数字媒介来感知虚拟的数字世界。这<wbr></wbr>里有两层,第一,人数字化自身,同时数 字化<wbr></wbr>周围的世界。第二,通过互联技术,“数字化<wbr></wbr>的人”彼此能够进行互动和保持联系,同时“<wbr></wbr>数字化的世界”在所有“数字化的 人”的共同<wbr></wbr>参与下不断进化。 <br />
在数字化世界里,时间之箭的逻辑是否依然存<wbr></wbr>在呢?在一个RPG游戏里,周围是数字技术<wbr></wbr>渲染的花草树木,咖啡和牛奶混合的故事 显然<wbr></wbr>不成立了,只要游戏的设计者愿意,牛奶完全<wbr></wbr>可以从咖啡里面自动非出来,人可以死而复生<wbr></wbr>,黑夜白天可以逆转。如果把对于 系统设计者<wbr></wbr>以及系统关系(matrix和matrix<wbr></wbr>的上帝)的疑问搁置一边,在数字化世界里,<wbr></wbr>时间之箭存在的“物理”基 础已经消失,作用<wbr></wbr>于人的心理,人会体验到异样的时空。这种体<wbr></wbr>验带入现实之中,每次接入和拔出,人都要经<wbr></wbr>历“时空作用”的差 异,这是一种特殊的“倒<wbr></wbr>时差”。 </span></span><br />
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<span class="z19Dle" id="col-z13cgjl5ixrzurufl23qirqqaoa0ypi1v"><span class="zo"><a href="http://www.google.com/profiles/116449792944115741658#buzz">Paul</a>提醒到,“</span></span><span class="TSrHSb"><span class="ze">时间之箭/熵增这些规律都是针对整个系统而<wbr></wbr>言,如果你只看一个 系统的局部,就会发现违<wbr></wbr>背熵增的情形,我们总是可以做到局部的有序<wbr></wbr>度/复杂度的提高(就是熵减的情形),代价<wbr></wbr>是系统的那个 局部以外的部分熵增的更加厉害<wbr></wbr>。 <br />
一个典型的日常案例就是城市,每一天的建设<wbr></wbr>使得城市更加有序而复杂,代价是城外环境加<wbr></wbr>速破坏(混乱程度剧增)。</span></span><span class="z19Dle" id="col-z13cgjl5ixrzurufl23qirqqaoa0ypi1v"><span class="zo">” </span></span><span class="z19Dle" id="col-z12qu1bhnxzzfzjtw23qirqqaoa0ypi1v"><span class="zo"> </span></span><br />
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<span class="TSrHSb"><span class="ze">人进化出时间概念应该是基<wbr></wbr>于对整个系统熵增的认知。按照媒介环境学<wbr></wbr>的说法,先形成时间概念及对时间的单向度<wbr></wbr>的认知,后才出现计量时间的“技术”,比如<wbr></wbr>时钟,纪年法之类。现在新的技术出现了,数<wbr></wbr>字化世界的入侵日益加剧,是否会产生新的技<wbr></wbr>术,时间计量法来满足人对时间的不同需求,比如现在实时网络,实时更新的出现。</span></span><br />
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<span class="TSrHSb"><span class="ze">--以上总结自<a href="http://www.google.com/profiles/yogarr#buzz">buzz</a>的随想</span></span>kdhttp://www.blogger.com/profile/12119437279312216492noreply@blogger.com0tag:blogger.com,1999:blog-6123154535862526804.post-26881677028077365062010-03-06T17:14:00.001+08:002010-03-06T17:14:52.089+08:00实时网络促进互联网的专业化?<div class="separator" style="clear: both; text-align: left;"><a href="http://www.cnii.com.cn/images/20080623/iptvzsqtu-005.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="http://www.cnii.com.cn/images/20080623/iptvzsqtu-005.jpg" width="320" /></a></div><br />
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要研究互联网的实时化,有必要先看一下周围其它实时化的网络,比如:<br />
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对道路交通运行系统的实时化监控<br />
对电力能源网络的实时化管理<br />
在公共场所安装摄像头以实时监控公共安全<br />
股票,期货,汇率交易时对盘面的实时跟踪查看<br />
科学研究比如对天体,地震的实时监控<br />
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很显然,“实时化”在专业的领域早就广泛应用,并且是这些专业领域取得有意义,有价值的结果的重要途径,甚至说“实时化”是专业化的重要特征之一也不算过分。<br />
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回到互联网,互联网走向实时化是一个明显的发展趋势。对于这种趋势的出现,可以做出什么样合理的解释呢?<br />
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<b>提问一</b>. 如果说“实时化”是专业化的重要特征,是不是可以据此推断,<b>互联网变得越来越专业</b>了呢?<br />
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很 显然,答案是否定的。互联网早就从20多年前的专门用于科学研究,变成了普通人获取信息,沟通,生活娱乐的工具和平台。互联网并没有筑起高高的壁垒,让一 般人无法使用。从泛滥在互联网上的各种内容来看,互联网恰恰是为各种业余化的兴趣爱好提供了一个良好的平台,为一般的生活化的信息的交流沟通提供了便利。<br />
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<b>提问二</b>. 或者说基于互联网的各种活动和应用,正在“召唤”实时化,从而使自己镀上“更专业”的光辉?<br />
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<b>沟通</b><br />
<b><a href="http://kdii.blogspot.com/2010/01/where-does-real-time-web-leads-topart-1.html">前面一篇文章</a></b>里写到,沟通的速度实时化并不一定促进沟通的效果。<br />
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<b>信息发布</b><br />
以发布信息本身为目的,实时化的确能节省时间,提高效率,显示出更专业化。<br />
如果发布本身的目的是为了沟通,如前,实时化的速度并不一定促进沟通的效果。<br />
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<b>搜索</b><br />
这是以获取搜索结果、答案为目的的活动,实时的结果确能为用户提供更为丰富多方位的信息,但实时化并不能保证为用户提供满意的答案,实时化仅可以看成是改善用户体验的措施。<br />
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<b>品牌的口碑/新闻事件的监控</b><br />
如果以监控为目的,实时化监控的确能起到很好的作用,这和对交通,能源网络以及公共场合的实时监控一样。及时的知道事件的发生,能为采取应对措施赢得更多的准备时间。<br />
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<b>商业交易/支付</b><br />
基于既定程序的商业交易/支付的实时化,能够提高商业效率和社会运作的效率,此时实时化也是专业化的表现。<br />
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粗 略看来,最近所谓互联网实时化,主要是信息发布(博客,微博客等发布即被实时抓取),搜索及品牌的口碑/新闻事件的监控等的实时化,其中“搜索及品牌的口 碑/新闻事件的监控的实时化”其实是基于“信息发布的实时化”基础上的,而沟通(邮件,IM)及商业交易/支付的实时化早已实现并广泛应用。<br />
通 过制定协议,如pubsubhubbub,为信息的实时发布接收提供方案,可以看成是在互联网上建设“数字高速公路”,这是互联网加速信息流动,提高人类 社会运作效率的作用的体现。在技术中立者眼中,互联网实时化是一把双刃剑,有利也有弊,弊端比如造成信息过载,注意力分散,加重了人对互联网的依赖等。在 技术批判者眼中,互联网实时化或许是数字化入侵的加速。<br />
如果尼尔.波兹曼在世,可能会问:由于用上twitter,由于互联网实时化的推进,我们正在失去什么技能和传统呢?kdhttp://www.blogger.com/profile/12119437279312216492noreply@blogger.com0tag:blogger.com,1999:blog-6123154535862526804.post-76450804483214129292010-02-02T15:53:00.003+08:002010-02-02T17:48:15.016+08:00Google Social Search or PeopleRankPeopleRank is not a new term with Google's PageRank well-known around the internet. <a href="http://www.businessweek.com/magazine/content/08_40/b4102050681705.htm">It's said</a> Google was also patenting the PeopleRank technology trying to make the social network profitable. <br />
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The term was occured to me again when I noticed days before Google has a link to show the social circle and social content each Google user has.<br />
<a href="http://www.google.com/s2/search/social" target="_blank">google.com/s2/search/social</a> <br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSNcF7-klS5RV6ZvWhNjR9VotThdpW9USBztvmxnbSFnlH5laBvYzIfj0nf44vW6M7NkHS7sQXfKUHBZGWmBWAMoGKlCVFwiIZZZb9O_h6Xxa6V2OrJSRHaOAxRd42cQBa-bIbccwnG-IR/s1600-h/social+circle.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSNcF7-klS5RV6ZvWhNjR9VotThdpW9USBztvmxnbSFnlH5laBvYzIfj0nf44vW6M7NkHS7sQXfKUHBZGWmBWAMoGKlCVFwiIZZZb9O_h6Xxa6V2OrJSRHaOAxRd42cQBa-bIbccwnG-IR/s400/social+circle.PNG" width="400" /></a></div><br />
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According to the <a href="http://www.google.com/support/websearch/bin/answer.py?hl=en&answer=165228">introduction</a>, it's designated for Google's Social Search, "to help you discover relevant publicly-accessible content from your social circle, a set of online friends and contacts. The idea is that content from your friends and social contacts is often more relevant to you than content from strangers."<br />
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Social search is helpful,but the data behind that is more powerful. Just ask who is the most influenced user on the Internet, Google can now tell you exactly based on the numbers of <b>Direct connections</b> and <b>Secondary connections</b>. Google may even tell you who is the most influenced user on specific field, based on the profile information (IT,music,art,etc.)in your social content.<br />
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Further reading on Social Search:<br />
<h1 style="font-weight: normal;"><i><span style="font-size: small;"><a href="http://www.baekdal.com/future/social/future-of-social-search/">The Future of Search is More than Social</a></span></i></h1><h1 style="font-weight: normal;"><a href="http://www.techcrunch.com/2010/02/02/aardvark-research/"><i><span style="font-size: small;">Aardvark Publishes A Research Paper Offering Unprecedented Insights Into Social Search </span></i></a> </h1><h1 style="font-weight: normal;"> </h1><h1 class="entry-title" style="font-weight: normal;"><a href="http://scobleizer.com/2010/02/02/googles-two-front-war-who-are-the-winners-and-the-losers/"><i><span style="font-size: small;">Google’s two-front war; who are the winners and the losers?</span></i></a></h1><h1 style="font-weight: normal;"><i><span style="font-size: small;"></span></i></h1>kdhttp://www.blogger.com/profile/12119437279312216492noreply@blogger.com0