Thursday, August 4, 2011

Google+: Verify your name against the LAW or against YOU?


I know there are already too much buzzing on the Google+ name and profiles topics,  to my surprise, people are that serious in the discussion, kind of austere. Isn’t it a simple 1+1=2 problem?

OK, here are my 2 cents, just for fun, or to be more serious :D

Verify your name against the LAW or against YOU ?

This is the key point. Why does Google+ want to verify your name? Google acts like it wants to obey the law, and wants its users to obey the law too. 

Look at Google Community Standards the listing items: Nudity and sexually explicit material, Hate Speech... etc. All of standards are just there to ensure the users obeying the community rule or the US law.  

Gundotra also explained to Scoble, "it is about having common names and removing people who spell their names in weird ways, like using upside-down characters, or who are using obviously fake names, like 'god' or worse."'

That’s fine, if the purpose of verifying the user’s name is to obey the law, Google have my 100% support, and I really like an online community in good order.

However,  just listen to all those noise from Google+ killing user’s account:

Google Plus Bans Creator of Firefox, For Using His Real Name
Google Bans Facebook Product Director Blake Ross From Google+

Obviously Google wants to do more than obeying the law, Google wants to verify your name against YOU--who are you?  (OK Google, no bothering, even I myself don’t know who I am, that’s a sophistical philosophical question. ) 

That’s the reason why you see so many mis-killings here. For an online Service, it’s a mission impossible to verify all the user names against the users, that’s the job of the Global Government, which hasn’t born yet.

Not to mention the case that Google could even mis-kill the account names in English(how? you said you understand English the best!), if the account names are in languages other than English,  there is no way for Google to fully verify the user name against the user.  The name is more than the words, it’s culture, fame, trust, virtue...

I was thinking Google’s purpose of verifying the user’s name is to obey the law, which is the right and exact job an online service provider needs to do, but Google just did it in a wrong way. However, if Google insists on verifying the user name against the user, here is my suggestion: outsource the effort to the Google+ users.

More important than real name, real relationship, real interaction and real engagement are the keys to define who you are.  If It’s impossible for Google to verify the user, the connections to that user can verify it. By its words, posting or interaction, other users can easily make judgement whether the account is fake or not.  This method applies to both normal users or celebrities. The only risk is it takes some time. Here Google needs to exert its effort: provide verification mechanism to celebrities, to minimize the chaos a fake celebrity might bring in. For all the other verification effort, just leave it to the Google+ community.

Google+ is a great social site, it should accommodate all the diversities as in the real social world: pseudo name, real name, different cultures, and provide a good mechanism for people to join in and enjoy.


Monday, May 23, 2011

Google:在Social和Search之间分裂着(二)

Google Social Search是现阶段Google真正想大力发展的产品,如Google Me猜想 中所分析,Social Search的数据来源是Social Content,Social Content则是基于Social Circle社交关系网络。


"Social circle   在内部抓取   Gmail,Greader,Google Buzz,Google Profile,Picasa等应用上的联系人数据,外部则主要采用Twitter和Friendfeed上的联系人数据,做为社交圈子的拓展,公开的 “朋友的朋友”数据Social circle也会采用。所有这些被索引的联系人产生的公开内容,称为   Social content   ,是Google Social Search数据的主要来源。"

前文所述 ,Google+1按钮的出现,为Social Search注入了新的数据来源,其目的是为了打破Facebook对于社交数据的封闭和垄断 。

狡猾的Facebook

Google本想通过Google+1直面Facebook,同其竞争。Facebook却和Bing合作,为Bing的搜索结果提供社交数据,巧妙的让Bing充当了和Google竞争的先锋,显然这是迷惑性的手法。同Bing在Social Search feature上的竞争,强化了Google对于自身搜索引擎的定位,Facebook得以将战火限制在了搜索引擎同侪之间。就在写文章的这两天,搜索引擎之间的战事正在激烈进行:Bing的老大  Stefan Weitz抨击Google,说以Google为代表的传统搜索引擎正在没落(Link ) 。与此同时,Google又为19种新的语言的搜索增加了Social Search的功能,把Social Search带向全球。(Link )

然而事实是什么呢?事实是,用户在互联网上获取信息的入口正在由搜索引擎转向社交网络,社交网络占据了用户越来越多的上网时间。假设广告主在互联网上投放广告的预算是一定的,在搜索引擎和社交网络之间,现在更有可能选择能吸引用户注意力的社交网络,同时减少在搜索引擎关键词广告上的投放。搜索引擎对于用户依然非常重要,但对于广告主来说可能要渐渐失宠。(即使不会很快的失宠,也会增长乏力。)Google和Bing共同的敌人是Facebook。

这就是Facebook的如意算盘,狡猾,显而易见。从Google推出+1产品的思路来看,Google似乎已经中招了:推出一个全新的SNS网站似乎既缺乏新意,又显得为时过晚,而守着搜索引擎不变,只能眼睁睁看着广告主另寻新欢,奔向Facebook。Google就这样分裂着。

Google+1就是一个很分裂的产品。没有一个集中完善的社交网络来行使社交功能,却宣称在做社交。本来是为Social Search提供社交数据的搜索辅助产品 ,却宣称是社交产品。

What's Next?

Google Social Search增加了很不错的搜索特性,符合社交网络时代人们对信息的个人化需求。但Google如果想在搜索之外的social领域有所作为,最好的方法还是要回头补功课,推出一个集中完善的社交网络--可以改造既有的产品(Google Profiles),也可以是一个新的网站。

Google和其他网站(Twitter,Quora等)合作获取社交关系数据有诸多弊端:

1,社交关系数据来源的多元化,杂乱(很多只是联系人,并没有社交关系),不可控(用户的隐私控制,没有统一的控制界面)

2,合作是暂时的,将来有利益的纠葛,就会破裂

当然,Google推出自己的集中完善的社交网络,其最大的好处是真正的和Facebook在同一个战场进行竞争,为广告主提供更多的投放广告的选择,获得新的利润增长点。